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Business Case study- A Case Study of Microsoft



Microsoft pestle analysis + swot analysis case study

Microsoft Corporation is a multinational technology company based at Redmond, Washington. This company develops, manufactures, supports, licenses and sells computer software, personal computers and consumer electronics along with its related services. The name of company “Microsoft” has been named after by merging the two words “microcomputer” and “software”. According to Ricky, a senior consultant at My Assignment Help, During the year 2016, it has been ranked as the largest software maker of the world as per revenue”. It was basically formed to dominate the operating system of the personal computer with MS-DOS during the period of 1980s, followed by Microsoft Windows.

Background of the Microsoft

Name of company: Microsoft CorporationYear of Formation: 1975CEO: Steve BallmerProducts of the company: Windows, Servers, Office, Skype, Dynamics, Visual Studio, Surface Mobile, Xbox and list of softwareAnnual revenue: US$ 125.8 billionCountries in which it operate: Operates in 210 countries like in India, Canada, China, Australia, Germany, Japan, UK, Singapore, Ireland, Netherlands.Net operating cost: US$ 43.0 billionAd Expenditure: US$ 13.7 billionNet Sales volume: US$ 125.8 billionMain competitors: Apple, Google, Facebook, Oracle, IBM, SAP, Salesforce, Okta, Proofpoint

Background of Microsoft product

            The products of software can be segregated into different categories. These categories are explained with the help of a chart below-

WindowsOfficeBusinessDevices & MoreDeveloper & ITAppsMore
Internet ExplorerExcel  Skype for Business ServerXboxHardware DevelopmentSkypeMicrosoft store
Windows 7WordSkype for Business OnlineMobile DevicesVisual StudioYammerMicrosoft Account
Windows 8.1PowerPointSurface for BusinessSurfaceMicrosoft Exchange ServerSkype for BusinessSecurity
Windows RT 8.1Office for HomeMicrosoft IntuneDevice Service and RepairMicrosoft Sharepoint ServerSwayPrivacy
Windows 10OutlookMicrosoft AzureMicrosoft keyboards, mouse, LifeCam, LifeChatMicrosoft SQL ServerMicrosoft Edge for iOS and AndroidBing
Windows 10 MobileOffice 365 for BusinessMicrosoft Dynamics GP Microsoft .NET FrameworkDelvePC Gaming
Windows ServerOffice for AndroidMicrosoft Dynamics AX System CenterYour PhoneMicrosoft Ads
Windows UpdateOffice for iPhone & iPadMicrosoft Partner Centre Support and Apps
Windows Insider ProgramOneNotePower BI   Microsoft Lifecycle Policy
Windows Mixed RealityAccessOther Microsoft Dynamics Business Solution    
Windows AccessibilityMicrosoft Teams     
Windows IT AdministratorOutlook 2016 for Mac     

SWOT analysis of Microsoft

Strengths- The Internal Strategic Factors

It is the leading software company. It is the market leader of the technology of software especially in cloud computing. It has been considered as the largest developer of the Windows Operating System as well as the largest cloud player. According to Ana, a financial advisor at Myassignmenthelp, “During the year 2018 its annual revenue was $23.2 billion. It also ranks fourth in the list of world’s largest company in the year 2018 with market value of $750.6 billion”. This company has shown constant and strong growth in the cloud business. At the same time, it has the base of greatest loyal customer and it has been ranked 4th as the world’s most valuable brand. It is basically known for its hi-tech quality products.

Weaknesses- The internal Strategic Factors

            There has been often fall in the PC shipments due to the rising prices of the vendors and fluctuations of currency and therefore it has landed Microsoft in a vulnerable position. The increasing rate of cybercrime have also left Microsoft in a vulnerable state. There is lack of innovation and advanced technology in the hardware products of Microsoft in the products like computers, phones and surface pro. On the other hand, Google, Apple and Amazon are rapidly innovating their advanced technologies.

Opportunities- The External Strategic Factors

            During the recent years the cloud-based services of Microsoft has gained immense growth as well as success and hence the opportunity has been expanded to the cloud business of Microsoft. There are various innovative areas like AI and game technology where the Microsoft has massive opportunity and therefore, investing in such areas will give positive results in future. The company is able to gain high market share if it enters into new partnerships and acquisitions. Microsoft can go for acquiring hi-tech firms as this will provide a profitable opportunity for Microsoft. At the same time, the rapid growing market for the smartphones and tablets offer a wonderful opportunity for this company.

Threats- The External Strategic Factors

            There has been an imbalance in the recruited workforce during the time period of 2018 as shown by the Microsoft workforce diversity statistics with a low number of women employees. On the other hand, it has faced many criticism for its Xbox Live- the gaming service and the companies like Google and Apple stand as threats for Microsoft. It has a market of modest market shares in terms of smartphones, notepads and laptops.

PESTLE Analysis of Microsoft


            The company of Microsoft has been running into several political issues during the last couple of years. China has an issue with the sales and distributions of Microsoft products and there was an amicable relationship between China and the United States and still U.S heavily relies on China and any sort of disturbance can affect Microsoft. During the year 2013, the European Union had also hit Microsoft for the violation of trust regulations. There will be shift in the laws in the international countries which may benefit the company as the political environment largely affects the business and profitability of any active businesses. During this recent times, the Microsoft is in a favorable position politically and the company has provided more than $10 million for the formation of the political environments in the last 2 years. Thus, it clearly indicates that Microsoft wants to be on the good side of the environment.


            The current state of the economy has largely affected Microsoft and there has been imbalances in the profit with taxation rates and change in the labor law and also because of poor and unfriendly relationship with the internal companies. All these have also affected the import and export of Microsoft. During the time of recession in the year 2017 the company was forced to lay off employees of over 5000 and it is still recovering from such mishap. Furthermore, during the year 2015 the revenues and expenses of Microsoft have been reduced in the international operations. Thus, it is needed for Microsoft to act accordingly for getting accustomed with the changes which are likely to impact the operations of the company.


            The social factors along with the economic factors affect the revenues and profits of Microsoft. It is important for every business to understand the social as well as cultural factors of the business. These can be challenging for the businesses which has operations in the multiple countries. They need to study several customs and cultural changes but Microsoft has not put much effort for doing the same. There has been massive increase in the use of mobile devices but Microsoft is mostly concerned for the products of computers and put little focus on the mobile users. Therefore, for acquiring more success in the business it needs to shift their thinking and include smartphones as a big part of their campaigns.


            Microsoft is basically a technology based company which is engaged with the developing and distributing of digital software as a result any changes in the industry of technology is bound to affect the corporation. It is important to keep a pace with the technological breakthroughs as a new technology is developed the old one is thrown away. It has two major rivals- Apple and Google which keep Microsoft on their toes. It can result into business loss if Microsoft do not put much attention in the funding of innovation, investments and research. Similarly, it has experienced growth and success after adopting the cloud based services. The only loophole is that it does not keep pace with the mobile phones as mentioned earlier and buying of Nokia was not profitable for Microsoft.

Problems Microsoft is facing

            The recent economic meltdown has hit the world had a severe implication on the economies as well as most of the companies worldwide and Microsoft is not an exceptional but it has still managed to be among the big players of the market even after the financial crisis. However, there are some key challenges which are being faced by Microsoft and it has been unidentified after conducting SWOT and PEST analysis. One of those key challenges has been explained below-

Lack of Innovation

            It has been already identified in the SWOT analysis that Microsoft lacks in innovation and most of the products which have been launched by Microsoft are influenced by the existing products of other competitors. Therefore, for instances the very own browser of Microsoft, the Internet Explorer is similar to the Netscape. According to some employees of the company, since Microsoft lacks in innovation their employees are busy upgrading their products.

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An All-in-one Solution for Credit Card Eligibility Criteria



Credit Card

All banks offer a wide range of credit cards to their customers, and to new customers as well. Credit cards today come with competitive interest rates on loans and other perks and benefits. Issuers wish to woo consumers in the Indian credit card market with attractive offers like zero joining fees and high cash limits. 

The best credit cards are those which fit the individual needs of customers, and while selecting one, you should essentially consider your spending patterns. Nowadays, with digital and contactless payment options getting popular, the Reserve Bank of India has urged banks and financial corporations to make the process of attaining credit cards easier for consumers.

 Credit card eligibility is no longer an issue, and if you meet certain basic criteria like having a regular source of income, you can get a credit card easily and quickly. 

Credit Card Eligibility

The following criteria have to be met by individuals who want to apply for a credit card.

  • Age – Credit card issuers have different minimum ages below which you cannot apply for a credit card. Some banks let you apply for a credit card at the age of 18 and over, whereas, in other banks, the age is set at 21. Yet other card issuers set the age limit of 25 (as this ensures earning capacity). Banks and card issuers have facilities for issuing credit cards that are add-on cards, and the age criteria for these is set at 18 years and over.
  • Nationality – To apply for a credit card in India, you have to be an Indian citizen with a PAN Card and Aadhaar Card. 
  • Income – To avail a credit card, you must have a regular source of income. Cards are issued to existing bank account holders who draw regular salaries deposited into given bank accounts on a monthly basis. The income criterion differs from card to card and issuer to issuer.
  • For instance, a high cash limit card will warrant a high income generation. Credit card eligibility criteria are easy to meet if you have a source of income that is regular and guarantees your creditworthiness. A steady income may also be generated if the potential cardholder has a fixed deposit that yields a regular income.
  • This is an all-in-one solution for eligibility criteria to be met to apply for a credit card. If you have an existing fixed deposit with a bank or financial institution, it is likely that the issuer will offer you a credit card of choice. This is a win-win situation for you and the issuer, as you are assured of easy access and approval of a credit card, and the issuer is guaranteed of your financial status. 
  • Creditworthiness – Even if you don’t earn a regular salary, but have a substantial level of income from other sources (such as rentals), you are still eligible to apply for a credit card. If you show creditworthiness to the card issuer (with a credit score of 750 or above), your financial standing is spoken for and card eligibility becomes easy. 

Easy Approval

Banks and card issuers make it very easy to get a credit card in the present day and age. The Bajaj Finserv RBL Bank SuperCard is simple to attain with eligibility criteria that isn’t hard to meet, even if you aren’t an existing customer of Bajaj Finserv.

As long as you have proof of identity, address and income, you can get instant credit card approval online. You must be at least 21 years old, and you will have to submit a photograph. The USP of this card is that it is a multi-purpose card. It gives you the convenience of an ATM withdrawal card with up to 50 days of interest-free withdrawals. Moreover, it is a loan card, letting you get a loan for up to 3 months with a nominal 1.16% per month interest rate. Letting you afford anything you want, it is an EMI card as well. You also get complimentary benefits in the health sector with the card tied to the Bajaj Finserv Health App.

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Process to Pay Property Tax Online in Delhi?



Pay Property Tax

Do you live in Delhi and own property? If yes, then you have to pay property tax online in Delhi.

Nowadays, it is possible to pay property tax online via the portal operated by Delhi’s municipal corporation. 

Property tax payment in Delhi is levied to maintain the city’s infrastructure and other developments. 

Do you want to know the process to pay property tax online in Delhi? Read on.

How to make a property tax payment in Delhi?

You can pay house tax online in Delhi after filling up an online form on the portal of the municipal corporation. 

Once you fill-up the form, a property tax challan will be generated with late fees calculation and the interest amount. You can check your property tax amount and pay it off using one of your preferred payment modes. 

What’s more, different payment facilities have also been integrated into the portal. 

They are like the credit cards, ITZ cash, cash, cheque and DD at recognized CSB Centres and bank desks. 

What benefits does the online portal provide you with?

  • It is possible to digitally file your property tax. It was being done manually earlier. 
  • Maintenance and monitoring of policies of property tax. They are unit area values, taxable property types, unit area values, colony master, exemption and rebate criteria. 
  • Monitoring and maintenance of cheques and payments that are not entertained. 

What properties are eligible for exemption of house tax online?

  1. Any land or building used for public worship and charitable purposes is exempted from paying property taxes. 
  2. Any land and building vested in the council are also exempted. 
  3. Agricultural buildings and lands except dwelling houses are also exempted. You don’t need to pay any property tax in Delhi or elsewhere. 

What are zones in Delhi under each jurisdiction to pay property tax?

A Delhi resident should pay property tax online on one of the portals as per the locality of his/her house. Here is the breakdown of zones in Delhi in each municipal corporation: 

  • South Delhi Municipal Corporation (SDMC) – South, West, Central and Najafgarh zones. 
  • North Delhi Municipal Corporation (NDMC) – Karol Bagh, City SP, Narela, Rohini, Keshav Puram and Civil Lines zones. 
  • East Delhi Municipal Corporation (EDMC) – South and North Shahdara zones. 

If you pay property tax online on the NDMC portal for a property located in SDMC, it will not be entertained. 

Hence, you should know your precise locality of your area and pay house taxes accordingly. 

What if you don’t pay your property tax in Delhi?

If you don’t pay your property tax in Delhi or elsewhere, you will be issued a demand notice. It will be under the NDMC Act. 

Under this, the notice will state you pay off your property tax within a month. It will be issued if you don’t pay your home tax 15 days after the issuance of the bill. 

What’s more, a penalty of up to 20% of the overall property tax may also be levied. You can be asked to pay it as per Section 101 of the Act. 

Why is a property tax collected from residents?

Delhi residents and people residing in other large and small cities of India need to pay property tax. 

Municipal corporations in respective cities do that. It is for the maintenance and upkeep of basic local civic amenities in the area. 

The amount is used for footpaths, sewage systems, roads, streetlights, parks and more. The amount of property tax collected to return to you when you avail of different civic facilities in the city. 

Hence, the amount of house tax paid is for your benefits. Everyone should pay property and other taxes to help your city and country be well maintained and developed.  

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Do You Know the Best CIBIL Score for Home Loan? Find out Today!




One of the leading credit rating agencies of India, TransUnion CIBIL, allots credit scores to individuals with credit history. Since this score gives an insight into the credit behaviour of an individual, financial institutions check it before approving any credit. This score ranges from 300 to 900, and typically 750 and above is considered ideal CIBIL score for a home loan, loan against property and other secured loans. 

As per a TransUnion CIBIL report, almost 90% of the loans are approved to individuals with a CIBIL score of 750 and above. Closer one’s CIBIL score to 900, the higher the chances of getting a loan approved. 

However, the CIBIL score depends on various factors, and individuals need to make conscious efforts to maintain a good CIBIL score suitable for a home loan or any credit in that sense. 

Tips to secure the best home loan CIBIL score 

Lenders usually stress upon the CIBIL score of applicants while approving a loan. Moreover, they also proffer better interest rates and other feasible terms of service to applicants with a high credit score. Financiers may also ask for different credit score requirement for different loans. For instance, 750 and above is considered an ideal CIBIL score for a home loan. 

Therefore, if you plan to avail a home loan or any other advance, it is essential to maintain a CIBIL score close to 750+. Irrespective of your current CIBIL score, you can follow the tips mentioned below to improve it. 

  • Clear dues on time 

Delayed EMI or credit card bill payment affect CIBIL score significantly. Missing even a single EMI can hamper your CIBIL score. The problem intensifies when one services multiple debts at a time. Therefore, it is advised to clear all existing debts before applying for a fresh one and pay the bills on and before due dates. It also saves one from paying penal interest in some cases. 

  • Keep credit utilisation ratio low

Credit Utilisation Ratio (CUR) refers to a percentage that you use from your availing credit limit. Usually, a CUR below 40% is considered ideal in most cases. A higher CUR hurts your CIBIL score, and lenders may view it as a credit hungry nature. 

Therefore, if you plan to get closer to the ideal CIBIL score for a home loan, try to keep CUR as low as possible. 

  • Limit credit inquiry 

Although comparing different lenders help get the best interest rates for any loan, overdoing it can adversely impact the CIBIL score. Hence, if you are planning to opt for a loan in the near future, try to limit credit inquiry to a minimum of at least 6 months before applying.  

  • Keep a tab on FOIR

Fixed Obligations to Income Ratio (FOIR) is a crucial parameter that lenders assess before approving a loan. Typically, a FOIR below 50% is deemed fit to arrive at the ideal CIBIL score for a home loan. It means, if an individual has a monthly income of Rs.50000, his/her total fixed obligations should not exceed Rs.25000, ideally. A high FOIR denotes lower disposable income and higher liabilities. 

Note: While calculating FOIR, do not forget to add the EMI of new loan applied for. 

  • Maintain a healthy credit mix

Applying for the same type of credit every time you need additional funds leaves a bad impression on CIBIL score. Instead, individuals should maintain a healthy proportion of secured credit like a home loan and unsecured loans to keep their credit score high. 

Moreover, if they have a good track record of efficiently managing and repaying each type of debt, the CIBIL score will certainly appreciate over time. 

  • Mention all income sources 

Since lenders relate higher monthly income to better repayment capacity, it is vital to cite all income sources. For instance, a salaried individual can mention additional income sources like rental income, etc., besides monthly salary. 

  • Check credit report regularly 

Although it does not impact CIBIL score directly, a regular check-up of credit report helps detect any discrepancy that may pull down this score. Moreover, it is also necessary to update your credit profile routinely. For instance, if you switched your job or got a salary hike, they should be rightly updated on this report. You should also check if all loan and bank accounts mentioned in report actually belong to you. In case of any discrepancy, get it corrected for the exact CIBIL score. 

A good CIBIL score is crucial for high-value credit like home loans. Some benefits are mentioned below. 

Hence, only knowing about ideal CIBIL score for home loan is not sufficient. Borrowers can improve this score and overall eligibility by following the simple tips mentioned above.

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