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The Importance of Effective UI/UX Design and Development for the Business

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The Importance of Effective UIUX Design and Development for the Business

When creating a design for online identity, whether it is an online ecommerce store, a simple website, or a mobile app, the parameter for success does not only depend on how it looks and feels. One thing that marketers and designers sometimes may not put the weight on is the overall user-experience design. It’s not their fault. User experience is significant, and not everyone is aware of what exactly this term means in terms of online design and development. 

Let’s read about why user-experience matters when a website design company creates websites and apps for the business. 

What is User-Experience and How does it matter for business growth?

While designing any online entity, the usability of the features and how easily users can access them is what users experience. It is not a rule but a complete process that includes various ideation stages starting from software architecture, development to design and execution. It also includes other non-technical aspects such as branding, color pallets, overall functionality, and usability appearance. 

The general thought process is to look beyond the product solution. As a UX developer, one has to think about how users feel while browsing the website or an app. The main goal is to deliver and create something useful, which solves users’ problems in a very menial step. 

So, how this overall usability experience can benefit a business identity? 

Make an experience that encourages you to take action. 

Creating an app idea or website is not enough. Businesses and marketers need to make that people want to read; people want to take action and share with their friends. It not only includes written content, graphics, banner advertisements, and button, it also provides something interactive that makes people open your app in their daily lives. 

These tactics also include creating an experience that will appeal to your end consumers. From personalized push notifications, quizzes to predictable AI chat boats that answer users’ queries without even any hassle is what makes your app UI exciting and interactive. 

Engage with your loyal customers and make them your lifetime customer 

A great user experience plays a significant role in creating a pool of loyal customer bases. People love to shop from an easy-to-use mobile app rather than a complex and messy mobile app design. To achieve this, the designer needs to work on the whole buyers’’ journey and roadmap before designing the website or an app. This roadmap will involve the steps of users’ interaction with the mobile apps and website and give you an idea to improve the whole customer experience for the user.  

Stand out in the competition without spending a dime. 

A great UX design experience makes your product or website stand out. People will love to share your mobile app with others, and it will generate a word to mouth recommendation. A free referral is far more helpful than a paid promotion.  

Cost-effectiveness in the long run 

If the mobile app is developed with the user in mind, it helps the overhead cost of changing and maintaining the mobile apps’ comprehensive usability testing. It means a better design in the first place, risk of fewer bugs, and more relevant design in the long run. It now dramatically reduces the overall development cost for the company. The user-centric design also helps businesses improving the revenue of the business. People tend to buy more from the app with very few steps and easy-to-use steps for ordering and purchasing panels.   

How can one design the UI/UX for the users in mind? 

After going through the above-given steps for the UI/UX importance, you must be thinking about designing a UI/UX that people love?  

Here are some ideas and points you need to consider:

  • Analysis of the buyer’s persona and see what your audience is looking for
  • Create a road map and be the user first and ask the question: What if you are a user and browsing the app of others
  • Don’t develop a complex design with too many features. Instead, make valuable something yet simple 
  • Make the account creation process more straightforward. Don’t ask for too much data and information from the user 
  • Try to do competition analysis and also understand the neuropsychology behind the colors and behaviors. 

By applying these critical UI/UX design steps before designing a product, you can ensure your app/website’s best user experience. 
Traditionally, online entities were developed with the business in mind. But the time has now changed. Consumers are now the king of the online market. If the companies do not adapt to these new changes, then they will face a significant loss in the long run. The idea is to attract more customers and convert them into loyal customers. Find out modern UI-UX designing services providers in Australia and share your opinions with them. Look for a company that always put a customer first in their design process.

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Which TV should you get? Top 10 things to consider

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Which TV should you get

Television is an inescapable part of modern culture. We depend on TV for entertainment, news, education, culture, weather, sports—and even music. Also with the pandemic and the need to stay indoors, the TV has become all the more indispensable.  

But with the advent of technology and latest features, buying a TV can prove to be a humongous task. After all there are so many screen sizes and models to choose from. However if you are looking to buy a new TV unit, here are 10 key aspects to be considered:

  1. Screen Size

This is undeniably the most important aspect to be considered while purchasing. If you haven’t got the right TV size, you can end up with an over-sized display that dominates your space or a small screen that you have to strain to see. Today TV screens typically range from 24 inch and can go all the way up to 75 inches. A number of factors to be considered include room size, viewing distance and the number of viewers while arriving at the screen size.

  1. Display type

This is the picture quality your TV can produce.  The common displays are LED, QLED and OLED and all of these use LED technology. Old technologies like LCD and Plasma are slowly getting redundant and being replaced by LED. 


The Sony X74 4K Ultra HDR Smart TV powered with 4K processor X1, delivers beautiful picture, exquisite contrast, and noiseless visuals with sharp detail. Its X-Reality PRO picture processing technology upscales every pixel of the content to deliver remarkable clarity and lifelike detail. As a result, it can upscale 2K or Full HD images to near-4K resolution, making them sharp, clear, and natural.

  1. Resolution

Resolution is the number of pixels on the display which can impact the image quality and sharpness. More pixels translate into sharper picture and finer details, so higher resolution is always better. The 3 resolutions available today are HD Ready, Full HD and 4K. If you want to future proof your TV then shelling out a few additional bucks and investing in a top notch 4K TV would be ideal. 8K TV’s are also available in most brands however will be much more expensive.

  1. HDR 

This stands for high dynamic range, a reference to its ability to deliver more colors, more contrast levels and increased brightness. In addition to be being HDR, you must look for refresh rate and picture enhancement technology for enhanced brightness, vivid colours and sharp details for optimising your viewing experience. The Triluminos Display on premium Sony TV comes with sophisticated processors which reproduce more colours than a conventional television.

  1. Sound Quality

Sound output is measured in Watts and higher watts indicate louder sound. Some TV’s also come with special models like Cinema mode, Sports mode etc which adjust the volume for a far more immersive experience. Another feature to look out for is TV speakers with Dolby Digital or DTS Premium. 

Sony TV’s come with Clear Audio + and Clearphase technology which balances audio output, eliminates noise distortions and ensures an immersive aural experience. The 43-inch Sony Bravia KDL-43W6603 smart TV with 20 W speakers supports  ClearAudio+ tech, Dolby Audio, and DTS digital.

  1. Connectivity

Ports enable you to connect your TV to external devices for a seamless experience. The most useful ports are HDMI, USB and Audio out. The SONY Bravia X9500G 138.8 cm (55 inch) Ultra HD (4K) LED Smart Android TV  comes with 4 HDMI and 3 USB ports along with Plug and Play function so you can instantly share photos, videos, music, or any media files from a wide range of devices. 

  1. Design

Today sleek and bezel-free TV units have replaced the bulky units and are aesthetically pleasing adding a touch of luxury to our homes. While TV units have gotten slimmer, it is also important to ensure you buy one that is durable because a TV is a long-term investment. 

X-Protection Pro is a unique feature in all Sony LED TV’s to ensure good durability and support that protects the TV from dust, lightning, surge and humidity.

  1. Smart Features

Smart TV’s enable you to connect through the internet and stream videos, movies and games. It also permits you to mirror your smartphone or laptop on your TV which is a beneficial feature. And when you’re looking at the operating system, Android is the most feature-rich operating system of all the smart TV platforms out there. You should also look for a TV that comes pre-installed with your favorite apps for a true Smart TV experience

  1. Value added features

Certain TV’s come equipped with Multi Indian regional languages so that anybody can choose their preferred language from the selected settings and navigate the TV with ease. The Google Assistant is another feature on most Smart TV’s which allows you to operate the TV with voice enabled commands. The remote control on most Sony TV’s also come with dedicated buttons for Netflix and Youtube for easy access with a single click.

  1. Energy Efficiency

Since a TV is one of the most used appliances in our homes, it is essential to ensure that the heavy usage doesn’t burn a hole in your pocket. The energy consumption typically depends on the size of the TV and can range anywhere from 90 to 170 watts per hour while operational. The Sony Bravia WE5 Eco line was specifically designed to reduce power consumption by as much as 30 percent without sacrificing picture quality and has sensors that can tell if there are people in the room or not, and can automatically turn the TV off after a set period .

Now that you understand the top 10 things to be considered while buying a new TV, you should choose a brand which first gets all the basics right before adding sophisticated features. Once you have finalized on the TV unit which is perfect for you, you can stay stress-free about the cost. Because when you choose Bajaj Finserv as your trusted partner, your purchase cost gets divided into easy EMI’s which are spread over a flexible tenure. Visit the Bajaj Finserv EMI Store and check your pre-approved loan offer.

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How realme created so much competition between the smartphone companies

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How Realme created so much competition

According to reports, realme was the fastest-growing smartphone manufacturer in Q3 2020. The total shipments recorded were 14.8 million units, which accounts for a growth of 132% on a quarter-on-quarter basis. Consequently, their market share reached 4% in the third quarter.

Hence, it is evident that realme is proving to be a fierce competitor in the world of smartphones. It has even surpassed well-established giants of this sector like Apple, Xiaomi, Samsung and Huawei to become the fastest brand globally since its inception to touch 50 million shipments.

These achievements are no surprise, given the quality and standard of phone they are coming up with constantly. For instance, the Realme latest phone has some classiest features to attract almost any customer interested in smartphones.

What are the reasons for such a massive demand for realme smartphones?

Numerous factors contribute to making realme one of the most sought-after smartphone brands, thereby generating a tough competition scenario in the market. Some of them are listed below:

  • Value for money

Usually, realme handsets are known for their value-for-money proposition. Several advanced techs are packed in these smartphones, offering tough competition to similar products from other brands. For instance, the realme latest phone, realme Narzo 30 Pro 5G, which costs around Rs.18,000, provides a host of features listed below:

  • Dimensity 800U 5G Processor.
  • A massive 5000mAh battery with 30W Dart Charge feature.
  • AI-enabled Triple Camera, with a primary 48MP sensor.
  • Dolby Atmos and Hi-Res Audio.
  • 180 Hz touch sampling rate and 120 Hz screen refresh rate.

Such features are uncommon, especially when considering the affordable price tag this device bears.

  • Reliable after-sales service

A huge reason behind realme’s growing demand is the brand’s trusted after-sales service. The company has already marked its presence in most tier-1 and tier-2 cities. In addition to this, it also offers a hotline number that is active 24 hours and an online complaint system. These help customers further to address their issues to the company.

  • Aesthetic features

The aesthetic features of a smartphone act as a significant factor from a business point of view. realme has invested a lot to make its smartphones look trendy. For instance, the realme Narzo 30 Pro 5G has a 16.5 cm giant full screen with around 90.5% screen-to-body ratio. 

Existing Bajaj Finserv EMI Network members can take advantage of their membership when buying realme handsets. Partner outlets of this extensive network are present across more than 1900 Indian cities, ensuring easier affordability of big-ticket purchases.

  • Classy features

The inclusion of innovative features like 30W Dart Charge, which enables the user to charge the smartphone from 0 % to 100 % in just around 65 minutes, is another reason for the growing popularity of this 6 GB RAM mobile. The brand has made some of the most modern technologies available in phones belonging to the mid-range price bracket.

Besides all these reasons, realme has also undertaken numerous marketing strategies, which have made the brand more popular in the Indian market. 

Purchasing the realme latest mobile phone can prove to be a challenging task financially, even though devices are priced reasonably. However, interested buyers can facilitate the purchase by availing of the Bajaj Finserv EMI Network Card. Such cards are equipped with a pre-approved offer of up to Rs.2 lakh and allow individuals to convert expenses into No-Cost EMIs. 

Furthermore, the NBFC also extend pre-approved offers, making it more convenient for the buyers to make a purchase. These offers are available for financial products like personal loans and business loans. Buyers can check their pre-approved offer by submitting all the required information.

Such financing options have made big-ticket purchases like the realme latest phone possible for all interested individuals.

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Why Governance in Identity Security is often a Challenge?

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In this article, we will read about the reason why Identity Governance is often a challenge for IT professionals. We will also provide some solutions that can be used to ease the challenge that IT professionals face.

According to some surveys and polls, governance and role management is the most common challenge that organizations face. Around 52% of people said that this is the most common challenge for them in the governance of identity.

Why is governance in identity security so challenging for IT professionals? What can they do to ease their labor?

Why is Governance in Identity Security challenging?

Identity governance refers to managing digital identities and their privileges. These identities are of anyone who is associated with the system or resources of your organization. Through Identity Governance, IT professionals are able to give certain privileges to employees or users.

This helps a business to know how much privilege a certain user has, how they are using their access and whether those privileges are required for that role.

This might be a little more difficult than it sounds. Knowing all the digital identities, managing them according to their roles, and keeping check of their privileges, can be challenging at times of critical situations. You also need to keep track of their activities so that no unauthorized process is carried by them.

Managing all this is very challenging if you choose to be like those companies that keep track of these things using an Excel spreadsheet.

How Identity Governance can help?

Businesses also need to make sure that their data is secure without creating any privilege-related problems for any employee or user. This is where Identity Governance helps.

Identity Governance lets your IT security team have access to the most needed resource, visibility. They can track, limit, and revoke certain processes or privileges anytime. This way your business remains safe by giving the least number of privileges to employees and users.

With this automated system, manual labor decreases, and the work efficiency of the IT security team increases. Later on, you can categorize different roles for your employees with needed privileges according to their job titles. Whenever a new employee joins, you can give them the role which already has all required privileges, it reduces effort and keeps your system safe alongside making sure that each employee has the privilege that they need to be productive.

Identity Governance is the next step for you to be more secure against cyberattacks, data breaches, and other online threats that an organization may face in today’s time.

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