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How to Protect Yourself Against Cybercrime




Hackers and cybercriminals perform malicious, illegal, and unethical activities while using computing and communication devices. Common cyber crimes include financial frauds, data losses, confidentiality breaches, identity thefts, Nigerian scams, evil twin attacks, and cyberstalking. There can be different reasons and purposes behind these cybercrimes: some criminals initiate these activities to fund terrorism, bully an ethnic group, threaten for ransom, or simply steal some money from digital banking platforms. Follow these 10 steps and protect yourself against growing cybercrimes and online scams.


⦁ Use a strong network security key.
The network security key is the Wi-Fi password that prevents unauthorized access to your Wi-Fi router. To prevent hackers from spoofing your online activity, we recommend users to set a complex WPA2 Wi-Fi password which is a random string of upper and lowercase alphabets, numbers, and special characters.

⦁ Use a VPN.
A VPN is a strong tool to combat cybercrime. It masks the IP Address of an internet user, which means that when you surf the internet, your internet service provider, government agencies, third-party attackers, and trackers can’t decode your original identity and location. iProVPN is a good choice if you want to block ads, browse anonymously, and access your banking websites online. You can also use a single VPN proxy service on multiple devices and configure the VPN details in your Wi-Fi router to ensure end-to-end encryption.

⦁ Avoid using public Wi-Fi.
Public Wi-Fi is a free network facility you can find in coffee-shops, restaurants, hotels, libraries, and shopping malls. Because the Wi-Fi is free, there are thousands of users on the network and anybody can hack your personal details for illegal and unethical use. Many bounty hunters monitor the traffic of these public networks in hopes of sensitive data and once they get access to such data, they either sell it on the dark web or impersonate the identity.

⦁ Avoid opening spam emails.
We often get emails that contain suspicious redirect links. These are malicious URLs and may introduce malware to your device. Email providers filter such messages in the ‘spam’ or ‘junk’ folders and you can choose to directly delete them or move them to the main inbox. We recommend users to never open these emails, and if the matter seems urgent, do not ever click on the links unless you are sure about the identity of the sender.

⦁ Manage internet cookies.
Most browsers store cookies to provide a seamless internet experience to users. These cookies help you navigate the websites easily, auto-fill forms and passwords, and customize webpages for your convenience. But some viruses and malware can take the form of cookies and create users’ unique digital fingerprints. You are advised to manage these cookies and delete the ones that seem suspicious to you. Do not delete all cookies since that may prevent you from opening some of your frequently visited websites.

⦁ Use a secure browser.
Secure browsers do not store and sell user data to third-parties for revenue generation. Take the example of Mozilla Firefox and Tor: these are built on open-source technology and do not have ads. If you like using Google Chrome or Microsoft Edge, make sure to use their private windows and delete search histories regularly to reduce digital fingerprinting.

⦁ Stream securely.
All of us like streaming our favorite content on Netflix and other platforms. While some of these platforms, like Netflix and Disney+ are secure, others are vulnerable and can expose your device and its data. We recommend streamers and torrenteers to buy a premium VPN proxy service and activate it while streaming and online gaming, especially when they are viewing geo-restricted content.

⦁ Enable 2 Factor Authentication.
We often use VoIP programs for personal and business communication. During the global lockdown, users of videoconferencing clients like Zoom and Skype have grown exponentially. Students and company employees use these platforms for lectures and meetings and exchange a great deal of sensitive personal data over these platforms. As a user, you can ensure maximum privacy and security on these platforms by enabling 2 Factor Authentication, which requires an additional passcode for accessing the app or software program.

⦁ Use a secure email provider.
Not all emails sent and received through popular providers like Gmail and Outlook are encrypted. This means an attacker can read your emails and view the information in your attachments while your emails are in transit. If you are a freelancer, remote employee, or an entrepreneur, we strongly recommend using a secure email service provider like Tutanota. Tutanota provides end-to-end encrypted emails (including the subject lines) and even their in-house staff members can’t read sensitive user data.

⦁ Install an antivirus.
Using an ad-blocker is not enough. Hackers and cyber attackers can steal your sensitive information not only through third-party advertisements or redirects but through viruses and self-replicating files too. These viruses damage the software programs on a device and can sometimes totally crash the operating systems too. Use an antivirus that diagnoses apps before downloading them and generates reports about malicious activities and data leaks. The best antivirus programs are McAfee Security and Bitdefender.

Because we are living in his fully-digital (and economically-devastated) age, we can only expect cybercrimes to grow exponentially. It is, however, possible to prevent and control such crimes and maintain online privacy. Follow the mentioned tips and use the suggested secure apps and software programs to protect yourself, your family members, your data, and your devices against cyber threats.

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Why Choose Dedicated Server In India




Why Choose Dedicated Server In India

There are chances that you have selected shared hosting at the stage where you first host a domain since it is the most realistic and less costly alternative. Despite the fact that it is important that you have to switch to a dedicated server while your web grows. You can start shared hosting at first and then move to Dedicated Server India Else, so your site can crash with growing traffic. Essentially, the dedicated server indicates that your site has its own infrastructure and you don’t have to share it with any other networks. It provides the server with power and stability.

What are the Benefits of choosing HostingRaja Dedicated Server India?

Most domain owners currently have this question at the top of the priority list concerning whether loyal servers must select or not. Despite the fact that organizations have many choices for their sites and servers, the shared server is the most famous and feasible. But it is critical that you turn to dedicated servers as the organization grows. Here are a few reasons why Dedicated Server India should be selected.

  • Resources are not shared:

As you have a private server, you do not need to share your PC with someone. The assets are completely there for you. You don’t need to balance the effects of the traffic and the servers. The poor content runs when you use a shared server on another website and then decreases in latency, impacting the bandwidth. When you choose a dedicated server, you shouldn’t need to consider it.

  • Enhanced security and performance:

It amplifies uptime for your servers as you choose a dedicated server. Although a lot of traffic derives from the pages, it is smarter to use a dedicated server since it has greater consistency and durability than most other hosting solutions. You are not sharing your server with any other website that can protect you from a malicious domain or a potential spammer when you select a dedicated host.

  • Flexibility in choosing dedicated server India

A dedicated server helps clients to customize the server, regardless of the need for RAM, physical space, and so on. Until you settle on a shared server, a client is limited to the projects, code, and operating arrangements introduced on the cloud. A dedicated server allows an organisation to have an updated server infrastructure that fits the customer’s requirements. A devoted worker provides greater consistency as to how it is possible to change a dedicated server. As to how a dedicated server should be modified, a dedicated server provides some versatility. You will pick the platform and software in a similar manner to the specifications.

  • No overhead for maintenance of equipment:

A dedicated server provider handles the burden of deploying and maintaining cloud facilities, reducing costs for large enterprise servers and improving the return on investment.

  • Unique IP Address:

Per-server has a special IP address of its own. You must share the IP address with all other pages while opting for shared hosting. There is a risk that the site’s score could decline if the site nearby is immoral. No such query occurs for a dedicated server. At the stage where you have a large e-commerce company, it is necessary to have a dedicated server.

Who Need Dedicated Server Hosting

HostingRaja for dedicated server providers is an incredibly effective alternative. If you opt for a dedicated server, the service provider can dedicate a PC to cater to the organization’s IT workload. Protection and improvise implementation extends by a dedicated server. In the following scenarios, Dedicated Server India is fit.

  • Websites that need dedicated bandwidth for heavy traffic in order for the site to run properly.
  • Companies with a complex website often need updates.
  • Companies whose aim is to scale their online presence
  • An organization that has a large capital base.
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How To Ride Private Hire Vehicles During The Covid-19 Era?



As the UK faces another strict lockdown at the hands of a new Covid-19 mutant, it is going to be another hard month for the citizens, undoubtedly. As much as it is necessary to stay at home to protect yourself from the wrath of this vicious coronavirus, there can be many instances, where you might find the need to go out. They can be hospital visits, critical work meetings, or a short trip to the grocery store.

During these trying times, it is crucial to be as safe as possible to limit the spread of the coronavirus. Services like private taxis in Canterbury are making sure that the drivers follow all the SOPs to protect themselves and the customers from being infected. People who have to catch unavoidable flights can benefit fromCanterbury airport transfers, as it is the safest way to travel in the current situation.

Why choose private taxi services?

If you are met with a situation where you have to travel to a nearby place, a far-away location, or have to catch a flight, it is best that you appoint a private taxi. As compared to other forms of public transport, they are a much safer option. The drivers are well-trained to sanitise the entire vehicle after dropping off a passenger. Other than that, they are well-versed, when it comes to implementing all the SOPs, while they are serving the customers with the best of their abilities.

How to keep yourself safe while riding a private cab?

Generally, all the companies offering private taxi services in Canterbury have made sure that the guidelines about how to avail their facilities during the Covid-19 era are available on their websites. At the time of booking, you can check them and read them thoroughly, so that you can avoid any possibility of a misunderstanding in the future.

However, there are some steps that you can take to protect yourself and the driver from the potential spread of the Covid-19 virus. If you are interested to know them, continue reading:

  1. According to the experts, one of the key ways to save yourself from infection is by keeping hand hygiene your top priority. The spread of the coronavirus is in your hands. Therefore, make them as clean as possible. If every individual practices this religiously, it can make a huge difference in the transmission rate of the virus. So, before you sit in the car and after you get out of it, make sure that you wash your hands with soap for a minimum of 20 seconds to rinse out any infectious organism.
  1. It is crucial that you carry hand sanitisers everywhere you go. Many private taxi drivers will offer you one as you sit in the vehicle. However, it is best that you keep a sanitiser of your own, and use it after your hands come in contact with any of the car’s surfaces.
  1. Avoid touching your face while you are in the cab. The most common way of viral transmission is from hand-to-face. Your hands can, unconsciously, touch infected areas. In that case, if your fingers touch your face, you can be in potential danger of contracting the virus. With that being said, if you constantly keep your hands sanitised, you will be at no such risk.
  1. Wear a mask at all times. Usually, it is advised that only those people, who are infected with the coronavirus should wear a mask to stop it from spreading. However, a face-covering can mitigate the risks of you catching it as well. Moreover, for many people, wearing a mask reduces the impulse of touching their face. So, when your private cab driver arrives, make sure that you and the person behind the wheel, are wearing a mask.
  1. Ask the private taxi driver to inform you about their arrival through the app or via text messages.
  1. It is also advised that you only sit in the backseat. You can put yourself and the driver at risk if you choose to sit on the front seat.
  1. As you wait for your cab driver to come to pick you up, keep an abundant supply of tissue with yourself. They will come in handy to catch a cough or a sneeze. 

If you follow these steps, you can enjoy as many trips as you like with private taxi service providers, without worrying about the safety of yourself and the drivers.

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Steps To Elevate Your In-store Promotions



As a store owner/manager marketing your brand is necessary to build awareness, customer loyalty, and ultimately increase your sales revenue.

In fact, most retailing companies spend over 30% of their total revenue on average through business marketing and advertising to improve customer experience. Yet, according to research, more than 50% of these promotions do not succeed in their efforts to boost sales. And why is that?

When it comes to in store promotion, money is essential, but it’s not the only contributing factor. It only comes secondary to the effective implementation and execution of your promotion strategy. You can spend a lot of your money on business advertising, but you will fail if your strategy implementation is not good enough. And this is what most product promoters fail to acknowledge.

So, as a merchandiser, which is the most effective strategy to promote your business? Read this article to find out.

Enhance Product Visibility

Although many people might know about your product, there are still those who don’t, and catching their attention is necessary to boost your sales. Considering that most people will hardly notice shelved goods, you need to go out of your way to increase your products’ visibility through off-shelf branding to attract new customers.

Enhancing your products’ display is one of the most effective in-store promotion strategies to get unsuspecting customers to notice your brand and boost your sales. Some of the ways you can use include:

  • Smart wall/floor displays- using colourful and unique displays that are impossible to ignore.
  • Use floor stickers, signs, and banners.
  • Added premiums- add some incentive to your products. Give people a reason to purchase our products.

Use Price Discounts

People love discounts, and the most successful product promoters can attest to that. You will be surprised how much you can sell if your products were just 1 INR cheaper than the rest in the market.

Some of the creative ways you can use price discounts to boost your sales include:

  • Coupon integration- the point is to create some urgency to purchase your product. You can insert the coupons either on your off-shelf displays or the actual product
  • TPRs (Temporary Price Reductions)
  • Bonus pack Offers- a good example is a buy-one-get-one-free.

Use Accurate Information for Your Strategy

If you want to do it right, using accurate information is necessary to make your in-store promotion strategy more reliable. For that, you will need to ask the right questions to ensure authenticity in the answers you get. Some of the questions you can ask include;

  • Which is the right way to stock our product?
  • Do we have enough space?
  • What about our competitors? How much space are they occupying? And so on

Asking the right questions will ensure that you make decisions that are accurate to secure a positive outcome.

Validate Your Success

At the end of every process, you need to confirm that what you are doing is working. Sometimes things might feel positive, while in the real sense, they are not. But numbers do not lie. Use legit data to measure your success and find out whether your efforts have paid off or not. You can do so by calculating:

  • Your incremental value
  • Your marginal return on investment
  • Measuring your success will help you determine
  • What you did right so that you can keep doing it
  • What did not work all, to abandon
  • What worked but can do better to maximize on it

A well-articulated in-store promotion strategy can do wonders for your brand, and following these steps can help you make a mark with your customers.

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