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How the Instagram Algorithm Works in 2021: Everything You Need to Know

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How exactly does the Instagram feed work?

That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2020.

The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.

In this post, we’ll break down the Instagram feed for you. We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers.

Let’s go!


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How does the Instagram algorithm work?

Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.

Instagram revealed that there are three main factors that determine what you see in your Instagram feed:

  • Interest
  • Timeliness
  • Relationship

There are also three additional criteria that play a smaller part in your Instagram feed rankings:

  • Frequency
  • Following
  • Usage

We’ll discuss each factor in a little more detail below.


The 3 most important Instagram feed ranking factors

1. Interest: How much Instagram predicts you’ll care about a post

When the algorithmic timeline was announced, Instagram mentioned that it would show you content that you’ll likely be interested in first:

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

Content that is relevant to your interests will rank higher on your feed. But how does Instagram know your interests? One way could be to look at the genres of content (e.g. travel, food, fashion, sports, etc.) you have interacted with in the past.

With the level of photo recognition technologies available now, I believe it’s possible for the algorithm to categorize posts into simple genres such as travel, food, fashion, and more — and possibly even more sophisticated genres. The algorithm could also look at the hashtags used.

If there’s a certain genre of content that you engage with more frequently (e.g. food), Instagram might rank content of that genre (e.g. food, restaurants, etc.) higher on your feed.

An Instagram spokesperson told Business Insider that ranking of Instagram posts is not a popularity contest. Posts with less engagement that are more relevant to you can still appear right at the top of your feed.

2. Timeliness: How recent the posts are

The next key ingredient in the Instagram algorithm, as shared by Instagram a while back, is timeliness.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

Instagram wants to show you posts that are recent and, consequently, more relevant.

Something from last week might not interest you as much as something from an hour ago, so Instagram will likely show you more recent posts rather than posts from a few days or weeks ago — even if the older post had received a lot of engagement.

This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.

According to a talk from Instagram’s Thomas Dimson, and my personal experience (admittedly, a sample size of only one), it seems that the Instagram algorithm re-orders only the new posts between your current visit and your last visit.

For example, if I visited Instagram at 11 PM last night and again at 9 AM this morning, and there were 50 posts created in between. The algorithm would sort only those 50 posts created and not include posts from before 11 PM last night. Based on my personal experience, if I were to scroll past all those 50 posts, I’d see the same posts in the same order as when I last visited (11 PM last night).

(If your personal experience is different from this, it’d be great to hear from you!)

If this is true, it could mean that the best time to post is when your followers are most active as there would be less competition (e.g. between 9 to 10 AM in the image below).

Feed sorted only within vists

(Image from Thomas’s slide deck)

3. Relationship: The accounts you regularly interact with

In a June 2016 announcement about the feed ranking algorithm, Instagram stated the following:

And no matter how many accounts you follow, you should see your best friend’s latest posts.

Just like Facebook, Instagram doesn’t want you to miss important posts from your friends and family, such as a post about your friend’s engagement. This implies that content from your “best friends” likely ranks higher on your feed.BROUGHT TO YOU BY

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I also believe that the Instagram algorithm studies your past interactions to determine your “best friends”. In a talk about designing and implementing the Instagram algorithm, Thomas Dimson also shared in his talk how Instagram could have determined the people you care about:

  • People whose content you like (possibly including stories and live videos)
  • People you direct message
  • People you search for
  • People you know in real life

While these might not be the exact criteria used in the Instagram algorithm, they give us a hint that Instagram probably considers the accounts you frequently interact with as “people you care about”. And it has confirmed that content from these accounts will rank higher on your feed.

An Instagram spokesperson also told Business Insider that profile searches are a signal Instagram looks at when ranking posts in your feed. When you search (regularly) for certain profiles, it likely indicates that you are interested in the account’s posts and might not have seen them on your feed.

Instagram might then rank their posts higher on your feed so that you don’t have to search for their profiles to see their posts, improving your Instagram experience.

Thomas from Instagram also mentioned in his talk that when they experimented with the new algorithm, the number of searches went down. They took it as a good sign as it meant that people are seeing the posts they are interested in without having to search for their favorite profiles.


3 additional Instagram feed ranking factors

Frequency: How often a user opens Instagram

Every time a user opens up Instagram, the algorithm will try to show the best posts since their last visit.

So if you open Instagram once daily, you’ll likely see the posts that Instagram’s algorithm feels are the most relevant for that day. However, if you open Instagram hourly, Instagram will try to show you most relevant content you haven’t yet seen before.

Following: Content from all accounts a user follows

If you follow thousands of accounts on Instagram, the algorithm must sort through more content in order to decide what to show you each time you open up the app. This means users who follow large numbers of people might see less from each individual account, whereas users who follow just a few select accounts are likely to see more from their closest friends or favorite accounts.

Usage: How long a user spends on Instagram

Whether a user tends to browse Instagram in short bursts or longer sessions can also affect what the algorithm shows. If a user prefers to short visits to Instagram, the algorithm will ensure it shows the most relevant posts first, whereas for users who prefer longer browsing sessions it may provide a deeper catalog of fresh content to browse.


Quickfire Instagram feed FAQs

Are photos or videos preferred by the Instagram algorithm?

In short, no. Instagram doesn’t give extra weight to either videos or photos within its feed. However, if the data shows that a certain user prefers to engage with videos over photos, then that specific user may see more video content in their feed.

Does posting too frequently affect ranking?

Instagram accounts aren’t down-ranked for posting content frequently. Though Christina d’Avignon, a product designer for Instagram feed, did tell The Verge: “we do make sure your feed feels diverse so we may break up posts.”

Are business and personal accounts treated differently by the algorithm?

As reported by Techcrunch: “Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.”

Will posting Stories or Live videos affect ranking?

Creating Instagram Stories or live broadcasting with Instagram won’t affect how your content ranks within the feed.


Why is the Instagram feed algorithm is great for marketers

As the number of users on Instagram increases, the number of posts will likely increase, too.

When users follow more people, the number of posts in their feed will increase. The natural result of this is that the impressions (or organic reach) of each post will fall — unless every user spends more time on Instagram looking at all the additional posts.

The reality is that people usually don’t see all the new posts when they visit Instagram. A study by Instagram themselves found that before the algorithm, on average, users missed 70 percent of the posts on their feeds and 50 percent of the posts from their friends. Now, though, Instagram’s 800 million users reportedly see 90 percent of their friends’ posts.

Instagram is all about aesthetics. The more beautiful your feed appears, the more it will attract potential followers. While it is about catering to the needs and interest of your pre-existing audience, it is also about attracting a new audience who have the potential to turn into a follower. Colour grading your feed can be extremely useful for anyone trying to attract a new audience and increase their follower base, and gain more likes. Colour grading your feed can help you grow in multiple ways. The most simplistic thing is that it gives a classy look to your entire feed. Alongside it helps your audience to recognize your work at first glance.

But as long as you are creating engaging, relevant, and timely content, the algorithm is actually an advantage to you. It will help to surface your great content to more of your followers than when posts were arranged reverse-chronologically.

Instagram Algorithm - Feed Before and After

(Graphic inspired by Thomas’s slide)

Here’s another way to look at it: Without this algorithm, one quick way to get your Instagram followers’ attention would be to post many times a day. If most brands follow this strategy, the number of Instagram posts would increase dramatically, and the organic reach of each post would fall proportionally — even if it’s a quality post.

With this algorithm, brands are encouraged to post only their best content, and the quality of their content will determine their reach. Brands with the best content overall will stand out more easily now than without the algorithm.

Here’s a bonus: The Explore tab also uses an algorithm to surface content based on the user’s interests and past behaviors. It is another brilliant way for your great content to reach more people!


Over to you

Instagram marketing is an incredibly exciting, ever-changing topic. And I believe that the Instagram algorithm is great for both brands and users in the long run — though it may have resulted in drops in organic reach for some accounts.

I’d love to head any thoughts you might have on the Instagram feed and the ranking factors listed above. How are you currently approaching Instagram marketing? Feel free to drop us a comment and let us know.

A version of this post was originally published in April 2020. This version has been updated based on new information shared by Instagram.

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How to start an assignment

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Many students will agree that understanding the techniques to start an assignment is already easing the writing process because this helps produce the picture for writing and build an outline. No matter what type of assignment the student wants, the primary goal is: to grab the reader’s attention, present the research topic, give a powerful thesis. Java Homework Help Any challenges faced in undergraduate life will often require a particular framework. Still, once a student recognizes each academic writing aspect’s value individually, the essay’s structure will no longer appear daunting. Still, before drawing up an outline, students can start choosing a great concept that will help them decide on a type of essay, source, volume, and argument style. Below we have listed the methods and tips that help you to start your assignment.

Tackle the most enjoyable parts first. 

Look at your task and explore the steps you’re going to take to finish it. Pick the most interesting and personally fascinating moves and focus on them first. By completing your task’s aspects that you want the best, you would be more likely to get started and see the benefits of working rather than procrastinating.

  • For instance, You may want to research parts of the report that you find most important before heading to other areas.

If your mathematics assignment has various kinds of questions, consider doing the ones you like the most before going on to the others. You may also want to come to terms with smaller or simpler activities first so that you can mark a few things off your list. Finding that you’ve already made progress will make you feel inspired to continue.

Start working for five minutes. 

The best challenge to tackle procrastination is always to take the first step. To help you get started, make it a priority to start working and work for five minutes. Doing this would allow you to take the first and most challenging move, helping you to gain confidence and see the assignment as a much simpler challenge than you would have initially imagined.

  • Assure that you will achieve your target of working on the task for 5 minutes.
  • When you get started, you might realize that you don’t want to quit working. Otherwise, you could relax a bit and head back to the task, understanding that you’re at least five minutes nearer to completing than you were before.

Break up your time. 

Looking at your assignment as one huge task will make it seem more overwhelming. The same thing happens when you check the time. It’s going to take a strong block. Rather, try to divide the job into manageable chunks that are easier to handle.

  • Start by setting a fair timeframe that you realize you will follow. E.g., on a Friday, you might set aside two hours to contribute yourself to your assignment. If you don’t have too much time at once, try to cut out a couple of 20-or 30-minute frames.
  • You may or may not want to resume working after the time limit has expired.
  • Get a decent understanding of how easily you can write and prepare your schedule accordingly.

Get started. 

Again, getting started will always be the toughest part of the process, but you can’t do much unless you sit down and do it. So stop cleaning, avoid emailing, quit creating lists, stop stressing or thinking about the task, or feel guilty you haven’t begun. Only get to start working on it.

Be sure you understand your assignment. 

A person needs to read and understand the assignment completely to restructure your assignment strongly. Although it will sound easy, a proper understanding of the task would help you break down the assignment and efficiently fulfill the specifications. There is also be an important way to get you working on your assignment and tackle procrastination.

  • If you are not sure that you understand the assignment, make sure to rewrite it in your language or describe it to anyone else. If you can’t figure out or have several issues, you may need more details.
  • It would benefit if you had an outline of the assignment, grasped the key challenge, and understand the functional and thematic specifications.
  • Try to search for essential words in instructions to grasp the assignment. These terms can include describing, illustrating, referencing, relating to, or proving.
  • Have your readers in mind and compose a paper that will deliver the best information to them.

Make sure your goals are manageable. 

Many assignments can sound like too much work when seen as a whole. Looking at the task in this manner will make it seem overwhelming and impossible to finish, resulting in procrastination. So make sure to split the task down into manageable targets that you feel you can reach to make things look more achievable right now.

Conclusion

Here in this blog, we have described the best ways to start the assignment. These tips and tricks are very beneficial for a student. With the help of this students can properly understand the way to begin their assignment.

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How to Choose A Right Digital Marketing Agency in Mumbai

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Digital Marketing – Introduction

Digital marketing is a highly growing and demanding tech field in India currently. Businesses use Digital Marketing to a great advantage for promoting their products and services and contributing to the turnover and well-being of their organisation. Advertisements add considerable value for the sales to hike for the businesses. This marketing uses electronic devices or the Internet to promote the business and coining the term ‘digital’.

Business owners are looking forward to strengthening their digital marketing events for the upcoming years. Every client has stepped into online marketing as a part of their marketing strategy. There is no wonder that most of these clients are turning to the best digital marketing agencies in Mumbai for directions and best results. 

Role of a Digital Marketing Agency

The responsibilities of a typical Digital Marketing Agency include – expanding online presence, performing market research, and integrating online platforms. Digital Marketing Agencies augment brand awareness through various services, like Social Media Marketing, Analytics, Email Marketing, Website Design and Development, Content Development, Search Engine Optimization (SEO), SEM, and more.

However, the functions of a modern digital marketing agency are different from those of a traditional marketing agency. The digital world focuses majorly on results-based marketing. Marketing is carried out with the help of some metrics and focuses on ROI. Digital Marketing Agencies act as a brand-development, promotion, and lead-generation engine. Therefore, nowadays, marketers crave a solid skillset, digital expertise, and understanding of the digital world more than ever.

Digital Marketing Agency – How to choose the best one for your business in Mumbai?

The world of Digital Marketing appears to be quite extensive and disorganised to most business proprietors. Well, that is very much true! A quick search in need of marketing aid has now turned into a tedious and discouraging job. Every business owner desires a digital marketing agency that offers the best results. As the number of digital marketing agencies is on a hike, finding such an agency is also not easy. An online digital presence and high turnover are the two fundamental requirements for a business. 

Just like we consider certain factors before choosing a proper interior for our living comfort, we are bound to consider a few factors before deciding on a digital marketing company. These factors ensure that you do not end up choosing an unfit and wrong digital partner, and end up losing both your time and money.

Listed below are certain factors worth considering while choosing digital agencies in Mumbai:

  • The prospects and integrity of a Digital Marketing Agency
  • Budget and Requirements Planning
  • Demanding a Proper Tailored Strategy
  • Claiming Transparency
  • Technical Side Investigation

You are now ready to follow and implement these seven steps to choosing the right digital marketing company in Mumbai:

  • Ascertain the marketing requirements of your company: Determine the goals and objectives of your agency. Understand what you desire, and what your budget is. Do not prepare an unnecessarily long list and waste valuable time and resources. Instead, narrow down your list to specific requirements, and get ready to search for the best digital marketing agency in Mumbai.
  • Go for the right agency meeting your requirements: Firstly, estimate the packages offered by the agency. Assess their marketing strategy to see if they fit in line with your business goals. Cost and budget are preferably significant factors. Think wisely before spending money.
  • Carry out thorough background research: Perform detailed and comprehensive background research of the digital marketing agencies in Mumbai you have been investigating. Take a look at the results produced by them and analyse if they are worth your time and money.
  • Ask basic relevant questions to your potential new agency: There might be hundreds of questions popping in your head about your new digital marketing agency in Mumbai. Some of the crucial questions worth asking are:
  • How long are you tied to your clients on an average?
  • Which type of results can you promise me?
  • How will you measure the generated results and ROI?
  • Roll out a ‘Request For Proposal’ (RFP): Once you have selected the potential digital agencies in Mumbai that you have decided to proceed with, reach out to them to express your interest. Next, roll out a ‘Request for Proposal’ to the chosen companies, to ease out your decision of choosing the best digital marketing agency in Mumbai for you. You can collect information from several companies, and choose the best one that meets your criteria in terms of expertise and budget.
  • Assign any task and review: Still, if you would like to see the results of the company, you can ask them to complete a job for your business and evaluate them. You can assess their capabilities and consistency in the results.
  • Schedule a meeting with the agency: Finally, with so much achieved so far, you are now ready for scheduling a meeting with your digital marketing agency in Mumbai. You can know the team and can observe the issues with the team before signing an agreement. 

Final Thoughts

This blog offers you maximum insights on determining the best digital marketing agency in Mumbai just for your business. Go through this blog carefully and implement every step discussed as per your requirements and proper plan. Then sit back, you will watch yourself landing at the best digital marketing agency!

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How to find and choose the best mover in Dubai

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A moving company in dubai can come in any shape and size, and choosing a mover you trust is crucial. In order to find and choose the best mover in dubai for your needs, put aside your Kijiji moving search and contact Déménagement Tenor now! 

When seeking the services of a dubai mover, it is important to verify the legitimacy of the chosen company. First, check whether it is the holder of a license from the Commission des transports du Québec or whether it has goods and damage insurance. Then ask them to provide you with referrals of at least three clients who have moved in the past month.

 BEST QUESTIONS TO ASK YOUR MOVING COMPANY IN Dubai 

ARE YOU A REGISTERED AND INSURED COMPANY?

You should choose to work with properly registered and fully insured dubai movers. The last thing you want to do is hire an unregistered moving company … If your items are lost or damaged, they would not be held responsible.

HOW LONG HAVE YOU BEEN IN THE MOVING INDUSTRY?

If the company has been in the industry for a long time, it bodes well. Indeed, she is more likely to have the necessary experience to provide you with a positive experience. While she is relatively new to the industry, her services may be a little less consistent and less reliable. In other words, the move might not go smoothly.

WHAT SPECIFIC MOVING SERVICES DO YOU OFFER?

Dubai moving companies offer different services. For example, some specialize in moving furniture, antiques, electronics, housewares, pianos, etc. In addition, some movers specialize in local services, others in long distance moves . After a few minutes of research, you will find that the years of experience also vary greatly. You should be working with a company that offers exactly the services you are looking for. Therefore, choose the one that best suits your case and the one most experienced for a move similar to yours.

DO YOU OFFER PACKAGING SERVICES?

Some dubai movers will offer packing and moving services . Of course, other companies will offer them, but the packaging costs will not be included in the base price. If you are tired of packing and unpacking everything, your best bet would be to work with a dubai moving company that offers both.

MOVING PREPARATION

For a more efficient move, make sure you have enough moving supplies like boxes, tape, newspaper, bubble wrap, heat shrink wrap, garbage bags, etc. Most dubai movers recommend packing your things in boxes of the same size and shape. This helps reduce the number of trips in the truck for the movers and the total travel time. The least bulky and easiest to transport boxes are 2 or 3.1 cubic feet. Disassembling your bed, TV unit, dining table, and other furniture before the movers arrive will also save you valuable time.

Good packaging could save you a lot of stress when you arrive at your new home. Use a labeling system for your boxes, or just write down which room they go and the nature of the items inside. Don’t make your boxes too heavy; make sure they can be lifted by a person. Empty all the drawers of dressers, nightstands and other furniture, this will make the furniture easier to handle and less susceptible to damage.

Packaging fragile items

To wrap fragile items such as dishes, glasses, and china, use white wrapping paper. You can also use a regular newspaper, but you may need to wash each piece separately when unpacking. Start by making a soft bed of crumpled paper in the box. Then place the heaviest items on the bottom and the lightest and most fragile items on the top. Finish by adding a bed of crumpled paper on top of the box. Do not forget to tick the “Fragile” box or to indicate it yourself.

Valuable objects

Do not pack to transport valuables such as jewelry, cash, collectibles, important documents or other items of exceptional value. The reason is quite simple: most movers do not cover them if they are damaged, lost or stolen. Take extra valuables with you in the car, it could save you a lot of potential conflict.

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