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Grab your client’s attention with branded packaging

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The packaging is all about creating a unique identity for the product. It should be designed in a way that differentiates the products in a crowded marketplace. Adopting a unique style or design for packaging plays a role in the marketing and advertising of the company. They should craft a layout that is solely dedicated to their company. The custom printed boxes are of great help for this purpose. They provide a chance to design the package of choice. Anyone can introduce any idea on the package, and that will eventually become an identification factor for them. Such ideas are helpful to get the attentiveness of customers towards a brand.

Mesmerize with a unique shape 

Mesmerizing the customers with a unique shape never goes wrong and brings valuable benefits for the company. Manufacturing a distinct configuration will also help them to create an identity in the market. The brand will be well known to customers due to its uniqueness and distinctiveness. Building identity in the market will help them to have a maximum customer flow. Whether it’s a food company or apparel industry, the distinct shapes will be helpful in any case. Maintaining that shape in the future will construct a trademark for the company. A unique or valuable addition benefits them in every case, and customers are also attracted to the packaging then. A differentiating shape will also increase the shelf value of products.

Put all efforts into designing

Branded packaging speaks highly of the properties and services of the company. Anyone who wants to be remembered in the minds of customers must adopt such ideas and techniques. The packaging can be the face of the company, and it can help them greatly to build valuable connections with the audience. Putting optimal efforts and sufficient time to select the design will benefit them in the long run. The companies must look for an individualistic approach that sets them apart from their competitors. The attractive design will captivate the attention of everyone and will shine from a distance. For instance, using a die-cut design in food packaging will excite the taste buds of the customers and will convince them to make a purchase.

Awestruck them with printing

Prints add value to the box. There are vast options available for printed designs on the packaging but, if a brand wants to set their identity then, they can choose the custom printed packaging for this purpose. Creating an exclusive design for product packaging that no one has ever seen will invite all the responsiveness towards the brand. The prints can have an emotional touch in them so that whenever any of your customers see any such thing, it should instantly remind them of your company. All industries should consider the nature of their business and then opt for any printed design. It should accurately depict the product quality and the services of a business.

Customize to attract customer 

The world has evolved into multiple changes, and now people want diversity in everything, including the packaging. Customizing the boxes into varied ideas and even offering the choice to customers to make their desired modifications will engage them with the company. One famous example is the customization of coke bottles. Coca-Cola gave the opportunity to the audience to get their names printed on their beverages and take the world by storm. The idea was appealed by everyone, and coke managed to get maximum attention from almost everyone and in every region. It also helped them to set themselves apart from their competitors. Such ideas and customizing techniques have the great potential to entice the customers towards the company.

Inform them about the company 

Grabbing the attention of the client has become a lot easier than ever. You merely have to show them your honest side, and you will win all of their trust. The packaging can be of great help for this purpose. Many manufacturers are now going for custom wholesale printed boxes for their business advertising and promotion. It is a cost-friendly way and also a practical way as the message reaches a sufficient audience. Adding a logo or the mission statement of the company will attract the people. Because it is not that common that everyone is printing their values and mission statement on the packaging. So to stand differently in the market, tell your target audience more about you and give them a chance to understand you in a better way.

Excite the customers with a box 

The packaging must excite the customer. The appealing design should capture all of their attention and must excite them to come near the box and hold it to see it more closely. It should have an interactive element in it that create an exciting factor and convinces them to make a purchase. Adding a story of the company or images that relate to the brand or even a design can initiate their interest in the company. The convincing design of the box will also help a brand to generate more sales. As they get more attention, there will be more chances of sales. Hence, the packaging is benefitting them in several different ways.

Spark an interactive idea with packaging 

To invite the customers towards a company, packaging can be used. Social media has a very much influence on our minds. Adding a link to socials and asking the customers to click a picture with your product to get featured on your social page will give them a reason to make the purchase. Such interactive ideas build a strong customer relationship with the company. They also love to get featured on social media. Customers love to talk, and in this way, you are providing them a reason to start a conversation. Aside from printing, you can also add notes to the package to ask them about their experience with the company and to post them on social media.

The custom printed boxes are of great help for the company to stimulate the interest of their customers. Even if a client is not interested in purchasing anything, the cute and attractive packaging will force them to buy the product. The packaging strategies are essential to building a relationship with them. Using colors and captivating themes will add a distinct element to the packaging. Using notes, gift cards, motivational messages, emotional notes, and a specifically designed event packaging play a role in managing to secure a particular place in the market. Branding with packaging must be consistent with retaining the customers.

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IP Protection Worldwide: Things You Should Know About International Trademark Registration

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Registering your trademark enables you to perform trading in a protected way under the IP laws. With the trademark registration, you can also restrict the unauthorized use from the infringers; this way, you can also expand your business via trademark licensing. This would take your business far and wide. 

In nature, when you register a trademark in India, you are availed of territorial rights. Once you have your mark registered, it would be safeguarded within that territory of the particular country. But what if one wants to protect it worldwide? Then it can be done via international trademark registration.

International trademark registration and its importance.

If you gaze at international work, then you can already get the point and its importance. International trademark registration safeguards ones’ trademark in countries that are a signatory of the Madrid Protocol. It is for those businesses who want to carry out international business. Nonetheless, not many people understand the minutes of the international trademark registration process. Here are the ten points that would make your understanding clear about it.

– Not all countries are part of the Madrid Protocol.

Registering your trademark internationally would safeguard it on the international front, but it would not be protected in all countries. Currently, there are 117 member countries in the Madrid Protocol. There are 195 countries in totality. Hence, if you are pondering to safeguard your mark worldwide, you are short of 78 countries.

– It involves two key agreements.

It is not a new concept; it has been there for the last 130 years. 1st agreement linked with this process was the Paris convention, which was started in 1883. As of now, it has 177 member countries. And the 2nd one is the Madrid agreement which has 117 countries.

– If a single member country in the protocol annuls your mark, your whole application will be abandoned.

It is one of the challenging matters while registering a trademark internationally as all the countries will have to accept it to pass. Otherwise, if one country annuls it, then your application will be abandoned.

– If your applications get rejected, then you can reapply on a priority basis.

While applying for an international trademark, there will be rejections. Nonetheless, you will be given concessions as well. If some countries reject it, you can reapply based on countries that have accepted your trademark application.

You will have to opt for countries that you want to safeguard your make in.

Many people cannot understand it. With international trademark registration, you will not automatically get your mark registered in all member countries of the Madrid Protocol; instead, you will have to opt for countries you want your trademark safeguarded.

– No direct way is available for international trademark registration.

Trademark registration in your country is compulsory if you take the Madrid Protocol route to obtain an international trademark registration. You are required to register your trademark domestically; then your registration is successful; you will have to submit an international application from the local office, which will be forwarded to the world intellectual property organization (WIPO).

You can also use domestic applications for international registration objectives. The process is very long as the office of origin will have to certify the application first. Usually, the national office takes up to 18 months to accept or refuse the mark. You should go with this option as it does not require prior registration.

NOTE – the Madrid Agreement and Madrid Protocol are the parts of the Madrid system. Madrid agreement was first brought into place in 1891. Nonetheless, the latest Madrid Protocol was brought into place in 1989, and it is a fundamental part of the international trademarking system.

– You are done with the whole process; you can add in more countries later on.

After the international registration, you can request subsequent designation to add more countries later. It is a request in which you apply for an extension to safeguard your original registration. Although you can extend the safeguard of your trademark by adding more countries in which you intend to safeguard your trademark.

– National trademark registration will have an impact on your international trademark.

During the initial five years, your domestically registered trademark will directly impact your international registration. If anything awry happens domestically in those years, then the same can occur to your international mark as well. For instance, if, for some reason, a domestic trademark gets annulled, your international registration will also be annulled.

-Madrid system is not the sole system; it is the union of the member countries’ systems.

While applying for it, do not make an error that only one office will check your application. Every member country would check your application under their own trademarking systems. That’s why with an international trademark, you will have to deal with many trademark offices worldwide.

– International registration stays as long as the domestic registration is intact.

As the domestic registration stays up to 10 years from the date of registration, international registration lasts for the same time. Like national registration, you can renew the international registration once the first period is over.

In conclusion.

International trademark registration can be simple while being complex. While you can obtain safeguards in multiple countries, you will have to opt for the countries. The amount of scrutiny will be high, but it is worth bearing. 

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Are You Thinking About Starting a Media Company? Consider The Factors!

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The idea of launching your on media business with a radio station as the flagship project holds a lot of appeal. Before you get too deep into the planning, it pays to look closely at a few foundational factors. Since starting a media company is a significant investment, you want to make sure everything is put in place to increase the odds of success. Consider these four tasks and let the outcomes be your guide.

Conduct a Thorough Assessment of Your Skills and Background

On the surface, you seem to be a prime candidate for launching this type of business venture. Instead of generalities, consider specifically what you possess in the way of skills and your background that are ideally suited for this kind of project.

If you have partners who will be actively engaged in the operation, take a close look at what they bring to the table as well. It’s not just the management skills that you need to consider. It’s also about advertising savvy, public relations, and client service and support that you want to think about. Even experience overseeing the work of employees may be something that needs to be considered at this stage.

Learn About Federal State and Local Regulations That Would Apply

You know there are laws and regulations related to operating any type of media company. How much do you know about the combination of federal, state, and local laws that apply to your particular type of operation? If you can’t answer that question without any reservations, it’s time to educate yourself.

Spend time delving into exactly what will be required in order to operate within the confines set by those laws. You also want to know how to stay on top of any changes to the laws that could impact your business. Once you’ve tapped into those sources and know how to make good use of the information, you’re one step closer to launching the business.

Consider How You Would Fund the Operation Until It Becomes Profitable

Part of starting a media company is knowing how to keep it financially stable as you build a clientele and the operation moves toward profitability. That will take time. In the interim, you need to make sure there are enough resources on hand to cover all the bills.

This may be cash you’ve set aside for this purpose. It may also be commitments made by angel investors to fund the operation until it begins to realize a steady stream of net profit. Whatever your plans for funding, make sure they’re sufficient to keep the business going until it can stand on its own.

Identify Your Ultimate Goal for the Media Company

What do you see as the ultimate reason for establishing the business? Do you plan on creating something that will grow and eventually be bought by a larger entity? Maybe the idea is to own a business that provides financial security for the remainder of your working life. Either of these goals are good enough to start your own media company.

Knowing the ultimate goal makes it easier to set a series of lesser goals that consistently move the operation forward. That will be important in terms of keeping the business focused and always moving in the right direction. Remember that success rarely happens overnight. It will mean long hours and hard work along with a significant infusion of cash. If you’re prepared with the right resources and skills, the odds of establishing a successful media company are much higher.

Also Read: Why your business needs a website?

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5 Aspects of Technical SEO You Should Know

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If you are into an online business, you must be well aware of the importance of Search Engine Optimization. You might be practising all the methods to improve your ranking. But to get that number 1 position in search engines, you must be well versed in technical SEO. To start with let us first understand what the term Technical SEO actually means?

What is a technical SEO?

As the name itself suggests, technical SEO emphasizes improving the technicalities of your website. It improves website speed and it’s UI/ UX so that it becomes easier to crawl by search engines. It is a part of on-page SEO and focuses on enhancing your website’s ranking by working on the technical aspects.

Why Technical SEO is important?

Search Engines have a simple rule of presenting the best results for queries. This is done by evaluating the web pages on multiple factors like load speed, user experience and content. Therefore to make your website easier to crawl and understand, you need to improve the technical aspects. This will lead to higher rankings and better results.

Let us now have a look at the aspects of technically optimized website that you should know.

#1. Your website is easier to crawl

With technical SEO your website becomes more easier to crawl by search engines. The major aspect of technical SEO is that is builds a great internal linking structure. Robots will discover these links to understand your website’s content and show it in search results. 

SEO services also provide you with the power to guide robots with the path. If there is any part of your content that you do not want to show, you can easily block robots from crawling it.

All this can be easily done by using robot.txt file on your website. This file has all the powers and must be handled with care. With the help of this file, you can grant permissions to the search engines and tell them what to show and what not to show in the search results. The only thing that should be taken care of while working with robot.txt file is to take care of the code. Blocking any part of code may prevent search engines from crawling and finding your website.

#2. No Duplicate Content

When it comes to following an effective SEO strategy, duplicate content is a big no. If your website shows the same content on multiple pages search engines might rank them at the lowest. Duplicate content creates confusion and results in low page rankings.

This issue is a real one and you might face it without even knowing it. Due to some technical reasons, many of your website’s URL will show the same content. Search engines, after seeing this duplicity, might not rank any of your pages higher.

A technical solution to address this issue is to use the canonical link. With the help of this link, you can tell search engines which one of them is the original and has to be ranked by search engines. By doing so, you can prevent duplicate content issues and let search engines crawl them thoroughly.

#3. Website Security

With the increasing cyber crimes, users these days prefer to visit secure websites. Technical SEO makes your website cyber secure and guarantees user’s privacy. 

When you open any link, you might see HTTPs written in the beginning. This additional ‘s’ stands for security. Implementing HTTPs is one of the most important things these days.

HTTPs provides security that your data and information is secure between the browser and the website. To implement HTTPs you will need to have an SSL certification. If your website is marked secure, search engines will rank them higher when compared to the unsafe ones.

#4.Lower Load Time

This is another important aspect of Technical SEO. People these days want fast loading speed and do not wait if your website is slow. According to a recent study, 53% of the visitors leave the web page if it doesn’t open within three seconds.

So, if you do not want to miss all that traffic, it is necessary to optimize the speed of your website. Search Engines always choose pages with lower load time. The latest trends also have Page Experience as one of the ranking factors of your website. So, if you want to improve page ranking, you must focus on making your website fast enough.

#5. No Dead Links

Imagine that you are desperately waiting for a page to open and suddenly it shows a 404 error page. Annoyed right. These error pages or dead links are the most frustrating thing and result in a declined user experience. You can track the dead links in real-time using AI sheets by LetMePost company.

These error pages are not even liked by search engines and they keep these pages at the lowest. Luckily, technical SEO provides you with the tools that can deal with these dead links on your website. Also, if you remove or delete any page from a website, make sure you redirect the URL of the page with the new one.

So these are the aspects of technical SEO in a nutshell. If you are struggling to rank your website higher, you must focus on all these aspects of technical SEO.

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