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5 Global Technologies That Blacked Out Like Google Did Recently



blacked out

The Internet has become an essential part of our lives. The world has around 4.5 billion people who use the Internet. It has made communication incredibly convenient and faster. Social media websites are one of the great examples where a large number of people communicate with each other. Apart from that, the Internet has also become an essential tool for professionals.

Through tremendous opportunities provided by the Internet, Businesses can reach out to millions of customers quickly. Businesses and individuals can schedule online meetings too. Hence, the Global population is helpless when a blacked out happens to these platforms and other vital services we use. 

Recent Google Outage

One such blackout happened on December 14, 2020, when Google’s services like YouTube, Gmail, and Google Meet blacked out for the majority of users. Many ongoing meetings on Google meet failed, and the users were logged out of their account.

This outage lasted for approximately 47 minutes before technicians at Google were able to fix it. Google also apologized for the inconvenience and took follow-up review steps to ensure that the outage doesn’t happen in the future.

The blackout got considerable attention from Internet users across the world. It also made us think about our dependence on technology and how technological blackouts today can affect millions of people. Moreover, many of the software used in the offices require the use of an internet connection. Collaborating and working is the future of the work economy.

Even simple applications like spreadsheets and Google Docs also need an internet connection for collaboration. These technical outages force us to think of how it can influence world businesses and result in a loss of millions of dollars.

Blackouts in the services are common, yet they compromise not everyone. Giant companies like Google have many servers to serve their users. Hence, it reduces the risk of a worldwide blackout. However, the recent swoon of Google’s services is not the only technological blackout we have faced.

Here are some of the technologies that happened and gained the attention of the whole world.

1. Google Cloud Outage In July 2018

Like the recent Google blackout on December 14 December 2020, Google also faced a Google Cloud outage in July of 2018. Many services like Spotify, Snapchat, Discord rely on Google cloud services to function. Hence, all of these services can be affected if there is an outage in the Google cloud services.

Stack driver, Diag Flow, Google app engine, and Global Load balancers were involved in this outage. This outage lasted for about 50 minutes and put many companies using google services in a state of panic. Additionally, about 87% of the users were affected due to this outage in Google cloud. It was caused by a bug in Google’s new security feature and was quickly fixed by Google.

2. Microsoft Azure Outage In June 2018

Microsoft Azure is another popular cloud service available in the market. Along with a majority of fortune 500 companies, many government departments, retail, financial services, health care, and research centers rely on Microsoft Azure.

A large chunk of capital 500 companies also rely on Microsoft Azure cloud services. However, it faced an outage in June 2018 in Ireland due to an increase in temperature to 18 degrees Celsius in the region. The blackout was as long as 11 hours and affected many North European countries. It also gained a lot of attention from many users due to its vast customer base. It mainly affected MS Office 365 and Microsoft Azure’s customers. 

3. AWS Outage In March 2018

Amazon provides a lot of services, and it also has seen many blackouts. In March of 2018, the hosting service of Amazon blacked out and affected many benefits that are relying on Amazon Web Services at the eastern servers in Virginia.

A power outage in the region caused the servers to blackout and affected many customers who relied on Amazon web services. Its voice assistant service, Alexa, was also down due to this outage. The company faced 6-hour outages in the same year in May due to software problems.

4. AWS Outage In February 2017

Another infamous AWS blackout happened in 2017. Amazon web services faced a massive outage in February of 2017. Similar to Google, many apps relying on Amazon web services to store their data and function properly. These apps include Quora, Coursera, Slack, Docker, Medium, and Expedia. Due to an outage in the Amazon web services (AWS), many of these applications faced some problems. 

This outage lasted for four hours and cost the S&P 500 company a massive $150 Million loss. However, many other small businesses rely on Amazon web services, as well. So, the actual estimate of the loss is much higher. The cause of this outage was a mistyped command that removed more servers than intended. The company apologized to its customers and ensured that they would learn from this event to avoid future occurrences.

5. Microsoft Office Outage In January 2016

Apart from Azure. MS Office is another popular product of Microsoft, used by people all around the world. MS Office blacked out on January 18, 2016, when some people could not open their cloud-based email account for many days. 

According to Microsoft, the reason behind this blackout was a buggy software update in their system. However, Microsoft took a few attempts before fixing the outage. Hence, the problem remained there for users of Microsoft office for more than a week. Later it was fixed with an apology from Microsoft.


Technological blackouts are common in the contemporary world. Many popular cloud-based services also face outages, leading to disruption in the normal flow of the work for customers. These outages may last from a few hours to as long as a week and even more in rare cases. Hence, it is essential for us as Individual customers to back up our data on the safe side.

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Why Choose Dedicated Server In India




Why Choose Dedicated Server In India

There are chances that you have selected shared hosting at the stage where you first host a domain since it is the most realistic and less costly alternative. Despite the fact that it is important that you have to switch to a dedicated server while your web grows. You can start shared hosting at first and then move to Dedicated Server India Else, so your site can crash with growing traffic. Essentially, the dedicated server indicates that your site has its own infrastructure and you don’t have to share it with any other networks. It provides the server with power and stability.

What are the Benefits of choosing HostingRaja Dedicated Server India?

Most domain owners currently have this question at the top of the priority list concerning whether loyal servers must select or not. Despite the fact that organizations have many choices for their sites and servers, the shared server is the most famous and feasible. But it is critical that you turn to dedicated servers as the organization grows. Here are a few reasons why Dedicated Server India should be selected.

  • Resources are not shared:

As you have a private server, you do not need to share your PC with someone. The assets are completely there for you. You don’t need to balance the effects of the traffic and the servers. The poor content runs when you use a shared server on another website and then decreases in latency, impacting the bandwidth. When you choose a dedicated server, you shouldn’t need to consider it.

  • Enhanced security and performance:

It amplifies uptime for your servers as you choose a dedicated server. Although a lot of traffic derives from the pages, it is smarter to use a dedicated server since it has greater consistency and durability than most other hosting solutions. You are not sharing your server with any other website that can protect you from a malicious domain or a potential spammer when you select a dedicated host.

  • Flexibility in choosing dedicated server India

A dedicated server helps clients to customize the server, regardless of the need for RAM, physical space, and so on. Until you settle on a shared server, a client is limited to the projects, code, and operating arrangements introduced on the cloud. A dedicated server allows an organisation to have an updated server infrastructure that fits the customer’s requirements. A devoted worker provides greater consistency as to how it is possible to change a dedicated server. As to how a dedicated server should be modified, a dedicated server provides some versatility. You will pick the platform and software in a similar manner to the specifications.

  • No overhead for maintenance of equipment:

A dedicated server provider handles the burden of deploying and maintaining cloud facilities, reducing costs for large enterprise servers and improving the return on investment.

  • Unique IP Address:

Per-server has a special IP address of its own. You must share the IP address with all other pages while opting for shared hosting. There is a risk that the site’s score could decline if the site nearby is immoral. No such query occurs for a dedicated server. At the stage where you have a large e-commerce company, it is necessary to have a dedicated server.

Who Need Dedicated Server Hosting

HostingRaja for dedicated server providers is an incredibly effective alternative. If you opt for a dedicated server, the service provider can dedicate a PC to cater to the organization’s IT workload. Protection and improvise implementation extends by a dedicated server. In the following scenarios, Dedicated Server India is fit.

  • Websites that need dedicated bandwidth for heavy traffic in order for the site to run properly.
  • Companies with a complex website often need updates.
  • Companies whose aim is to scale their online presence
  • An organization that has a large capital base.
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How To Ride Private Hire Vehicles During The Covid-19 Era?



As the UK faces another strict lockdown at the hands of a new Covid-19 mutant, it is going to be another hard month for the citizens, undoubtedly. As much as it is necessary to stay at home to protect yourself from the wrath of this vicious coronavirus, there can be many instances, where you might find the need to go out. They can be hospital visits, critical work meetings, or a short trip to the grocery store.

During these trying times, it is crucial to be as safe as possible to limit the spread of the coronavirus. Services like private taxis in Canterbury are making sure that the drivers follow all the SOPs to protect themselves and the customers from being infected. People who have to catch unavoidable flights can benefit fromCanterbury airport transfers, as it is the safest way to travel in the current situation.

Why choose private taxi services?

If you are met with a situation where you have to travel to a nearby place, a far-away location, or have to catch a flight, it is best that you appoint a private taxi. As compared to other forms of public transport, they are a much safer option. The drivers are well-trained to sanitise the entire vehicle after dropping off a passenger. Other than that, they are well-versed, when it comes to implementing all the SOPs, while they are serving the customers with the best of their abilities.

How to keep yourself safe while riding a private cab?

Generally, all the companies offering private taxi services in Canterbury have made sure that the guidelines about how to avail their facilities during the Covid-19 era are available on their websites. At the time of booking, you can check them and read them thoroughly, so that you can avoid any possibility of a misunderstanding in the future.

However, there are some steps that you can take to protect yourself and the driver from the potential spread of the Covid-19 virus. If you are interested to know them, continue reading:

  1. According to the experts, one of the key ways to save yourself from infection is by keeping hand hygiene your top priority. The spread of the coronavirus is in your hands. Therefore, make them as clean as possible. If every individual practices this religiously, it can make a huge difference in the transmission rate of the virus. So, before you sit in the car and after you get out of it, make sure that you wash your hands with soap for a minimum of 20 seconds to rinse out any infectious organism.
  1. It is crucial that you carry hand sanitisers everywhere you go. Many private taxi drivers will offer you one as you sit in the vehicle. However, it is best that you keep a sanitiser of your own, and use it after your hands come in contact with any of the car’s surfaces.
  1. Avoid touching your face while you are in the cab. The most common way of viral transmission is from hand-to-face. Your hands can, unconsciously, touch infected areas. In that case, if your fingers touch your face, you can be in potential danger of contracting the virus. With that being said, if you constantly keep your hands sanitised, you will be at no such risk.
  1. Wear a mask at all times. Usually, it is advised that only those people, who are infected with the coronavirus should wear a mask to stop it from spreading. However, a face-covering can mitigate the risks of you catching it as well. Moreover, for many people, wearing a mask reduces the impulse of touching their face. So, when your private cab driver arrives, make sure that you and the person behind the wheel, are wearing a mask.
  1. Ask the private taxi driver to inform you about their arrival through the app or via text messages.
  1. It is also advised that you only sit in the backseat. You can put yourself and the driver at risk if you choose to sit on the front seat.
  1. As you wait for your cab driver to come to pick you up, keep an abundant supply of tissue with yourself. They will come in handy to catch a cough or a sneeze. 

If you follow these steps, you can enjoy as many trips as you like with private taxi service providers, without worrying about the safety of yourself and the drivers.

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Steps To Elevate Your In-store Promotions



As a store owner/manager marketing your brand is necessary to build awareness, customer loyalty, and ultimately increase your sales revenue.

In fact, most retailing companies spend over 30% of their total revenue on average through business marketing and advertising to improve customer experience. Yet, according to research, more than 50% of these promotions do not succeed in their efforts to boost sales. And why is that?

When it comes to in store promotion, money is essential, but it’s not the only contributing factor. It only comes secondary to the effective implementation and execution of your promotion strategy. You can spend a lot of your money on business advertising, but you will fail if your strategy implementation is not good enough. And this is what most product promoters fail to acknowledge.

So, as a merchandiser, which is the most effective strategy to promote your business? Read this article to find out.

Enhance Product Visibility

Although many people might know about your product, there are still those who don’t, and catching their attention is necessary to boost your sales. Considering that most people will hardly notice shelved goods, you need to go out of your way to increase your products’ visibility through off-shelf branding to attract new customers.

Enhancing your products’ display is one of the most effective in-store promotion strategies to get unsuspecting customers to notice your brand and boost your sales. Some of the ways you can use include:

  • Smart wall/floor displays- using colourful and unique displays that are impossible to ignore.
  • Use floor stickers, signs, and banners.
  • Added premiums- add some incentive to your products. Give people a reason to purchase our products.

Use Price Discounts

People love discounts, and the most successful product promoters can attest to that. You will be surprised how much you can sell if your products were just 1 INR cheaper than the rest in the market.

Some of the creative ways you can use price discounts to boost your sales include:

  • Coupon integration- the point is to create some urgency to purchase your product. You can insert the coupons either on your off-shelf displays or the actual product
  • TPRs (Temporary Price Reductions)
  • Bonus pack Offers- a good example is a buy-one-get-one-free.

Use Accurate Information for Your Strategy

If you want to do it right, using accurate information is necessary to make your in-store promotion strategy more reliable. For that, you will need to ask the right questions to ensure authenticity in the answers you get. Some of the questions you can ask include;

  • Which is the right way to stock our product?
  • Do we have enough space?
  • What about our competitors? How much space are they occupying? And so on

Asking the right questions will ensure that you make decisions that are accurate to secure a positive outcome.

Validate Your Success

At the end of every process, you need to confirm that what you are doing is working. Sometimes things might feel positive, while in the real sense, they are not. But numbers do not lie. Use legit data to measure your success and find out whether your efforts have paid off or not. You can do so by calculating:

  • Your incremental value
  • Your marginal return on investment
  • Measuring your success will help you determine
  • What you did right so that you can keep doing it
  • What did not work all, to abandon
  • What worked but can do better to maximize on it

A well-articulated in-store promotion strategy can do wonders for your brand, and following these steps can help you make a mark with your customers.

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