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5 Things to Look For When Choosing an SEO Company

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Any small business that wants to grow and stay relevant, effective brand marketing via organic search results is crucial. Everybody wants to take advantage of search engine optimization because it is widely known that traffic from search engines has a lot more value than traffic from any other source.With the right SEO agency, businesses in any sector can increase sales, reduce advertising budgets, and improve user experience. Hiring a good SEO company can provide you with many benefits that go beyond engaging more visitors to your site.

Hiring a digital marketing agency to get social media marketing services for your small business growth might sound simple but it is a bit tricky. Before choosing an SEO company you should look for 5 important things listed here.

Experience

SEO is constantly evolving, so you need to stay up to date with the SEO latest trends and best practices. In order to cope up with the changes and keep in synch with the latest developments, you need experts or professionals with the required skills, knowledge and experience. Find out when and where the company was registered, what is their experience, and how many years have the agency worked? These are few questions you should ask to the company before making a decision. Of course, we are not arguing that there are several great new agencies, but finding a company that has been in business for ten or moreyears and serves hundreds of clients in many industries may be the key to your success.

White Hat Tactics

One of the problems faced by many companies that hire fake SEO companies is that these companies are using black hat tactics to obtain rankings. At initial, results may be encouraging, butvery soon sites will be punished and disappear from the search results. Google no longer accepts certain black hat SEO strategies that were widely used in the past, such as buying links, participating in link schemes or stuffing keywords on the site for ranking. If they understand this strategy, your website may quickly be punished and its search rankings removed completely. Therefore, always ask what white hat SEO practices are being implemented — any honest SEO expert will be happy to explain its normal strategy to you from the outset.

The important thing is that SEO companies only use white hat methods. More importantly, you should ask what types of strategies your SEO company is using to achieve results for customers, and ask them to provide you with a report on what exactly they will do on your website.

Choose an SEO Firm that communicates effectively

Although you should be able to use the tools they use to measure KPIs (SEMRush, Google Search Console, Google Analytics), you probably don’t have the time to analyze all this data. Therefore, you need a team of SEO experts that work for you in terms of communication and build trust. Remember, SEO is a process, so you can work for this company for many years to come. Even if you only intend to work with an outside company temporarily, achieving your website’s organic traffic goals will require time, patience and a constructive working relationship.

Realistic Propositions

Always avoid SEO experts, who will attract you by promising to guarantee the number one rankings in a short period of time. In fact, no SEO or Social Media Marketing Agency can absolutely guarantee the top search rankings, because Google’s algorithm is completely out of our control and may change at any time. Instead, look for an SEO provider that can provide realistic and personalized expectations based on your personal business challenges.

Link Building Strategy

Link building is one of the most challenging but important aspects of search engine optimization. It is important that the SEO agency you choose must have a white hat link building method. You should completely avoid using any form of black hat or old-school linking methods, such as any type of bots, comment links, forum links, etc. Looking for links to websites with minimal domain authority? Do they make guest messages or commercial advertisements?

We recommend choosing an SEO company wherever you live that uses multiple methods to build links and combines a wide range of link acquisition methods.

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Why Governance in Identity Security is often a Challenge?

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In this article, we will read about the reason why Identity Governance is often a challenge for IT professionals. We will also provide some solutions that can be used to ease the challenge that IT professionals face.

According to some surveys and polls, governance and role management is the most common challenge that organizations face. Around 52% of people said that this is the most common challenge for them in the governance of identity.

Why is governance in identity security so challenging for IT professionals? What can they do to ease their labor?

Why is Governance in Identity Security challenging?

Identity governance refers to managing digital identities and their privileges. These identities are of anyone who is associated with the system or resources of your organization. Through Identity Governance, IT professionals are able to give certain privileges to employees or users.

This helps a business to know how much privilege a certain user has, how they are using their access and whether those privileges are required for that role.

This might be a little more difficult than it sounds. Knowing all the digital identities, managing them according to their roles, and keeping check of their privileges, can be challenging at times of critical situations. You also need to keep track of their activities so that no unauthorized process is carried by them.

Managing all this is very challenging if you choose to be like those companies that keep track of these things using an Excel spreadsheet.

How Identity Governance can help?

Businesses also need to make sure that their data is secure without creating any privilege-related problems for any employee or user. This is where Identity Governance helps.

Identity Governance lets your IT security team have access to the most needed resource, visibility. They can track, limit, and revoke certain processes or privileges anytime. This way your business remains safe by giving the least number of privileges to employees and users.

With this automated system, manual labor decreases, and the work efficiency of the IT security team increases. Later on, you can categorize different roles for your employees with needed privileges according to their job titles. Whenever a new employee joins, you can give them the role which already has all required privileges, it reduces effort and keeps your system safe alongside making sure that each employee has the privilege that they need to be productive.

Identity Governance is the next step for you to be more secure against cyberattacks, data breaches, and other online threats that an organization may face in today’s time.

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Know about the most important skills to learn in 2021

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Following the events of 2020, 2021 will undoubtedly be a year of further changes and rapid digital transformation. To keep up, IT professionals must actively keep them updated with the high-demand IT skills. These in-demand skills will keep you competitive and usable in today’s job market, whatever the future holds for your IT career. IT practitioners should learn important IT skills.

Important IT skills IT professionals should learn

This is an excellent opportunity for IT professionals to advance their technical skills by acquiring unique competencies that are high in demand. You will lose relevance in your profession if you choose to preserve the status quo. The following are some of the most in-demand IT skills to master.

Machine Learning

Machine learning is one of the most innovative and exciting fields in the future, and it’s also one of the most profitable skills you can possess. There are many applications for this futuristic technology, ranging from Siri and Alexa to chatbots, predictive analysis, and self-driving vehicles. For IT professionals, software engineering, system design, computer science fundamentals, and programming are all good places to start. These skills assist IT professionals in identifying trends in results.

Artificial intelligence

AI is quickly changing the job environment, making this an exciting time for programmers looking for new challenges. Machine learning focuses on computers making sense of a particular collection of data, while AI is a wider term that refers to machines built to behave intelligently like humans. C++ programing, Amazon Web Services (AWS), and Python are among the top artificial intelligence skills to have.

Cloud Computing

Cloud computing is a safe option for companies; this is why they are switching to this technology. This switch is giving rise to the job in the industry. Not only are businesses moving to the cloud, but many are now developing products and services in the cloud rather than converting later. As a result, skills in cloud-native architecture will be in high demand in 2021 and beyond.

Data Science & Analytics

Data science and data analytics are two of the most high-demand engineering positions in Big Data. Banking, manufacturing, professional services (e.g., financial analysts, accounting firms), and the federal government are the sectors spending the most in Big Data, with a cumulative investment of USD 129 billion expected in 2022.

Programming Languages

To say that understanding programming languages, such as Java, Javascript, C++ and Python is an IT skill currently in demand is an understatement. Every professional working in the IT industry should work to strengthen these top skills in 2021.

Cybersecurity

When data breaches do occur, they can be large, publicized, and expensive to recover from. In 2019, the number of data breaches increased by 50%, with Sony, LinkedIn, Chipotle, and other well-known firms among those compromised in the past. Remote work was also the cause of up to 20% of cybersecurity attacks in 2020, according to research.

Big Data

Companies may use big data to analyze massive quantities of data and make informed business decisions. Efficient problem-solving skills, data handling skills, and programming language comprehension are among the IT skills in demand in 2021 that are relevant to big data. IT professionals can progress their careers by pursuing these skills.

Linux

This year, businesses are depending on IT professionals to effectively run Linux. Basic maintenance, installation, and configuration of workstations, networking, and knowledge of the Linux command line are all skills that tech employees should be learning right now.

Mobile Application

During the coronavirus pandemic,  businesses are gradually turning to mobile app solutions to increase their customer base. Understanding API development systems and cross-platform app development frameworks enable IT specialists to assist businesses in developing mobile apps and developing the solutions they need during this turbulent period.

Software Development

To meet the changing needs of businesses and their customers, new software is being built at a rapid pace. IT professionals should work to improve their software development skills, such as software testing and debugging. Programming language skills, user experience (UX), and DevOps skills, as well as the ability to build stable databases, are all part of this family.

Business Analysis

One of the most in-demand IT skills this year is business analysis. Interpersonal and consultative skills, stakeholder analysis skills, organizational and problem-solving skills are all important aspects of business analysis. To work as a business analyst, tech professionals need a strong base in IT above all else.

UX Design

UX design can help improve consumer retention and acquisition while also increasing efficiency and lowering support costs. Each of these advantages is appealing to businesses looking to improve their bottom line. To develop themselves as experts in the tech industry, IT professionals should seek UX design skills, such as knowledge of researching target markets, graphic design skills and coding, and project management skills.

Automation

Automation improves productivity, which many businesses need in the face of the ongoing global health crisis. Virtualization, cybersecurity, and troubleshooting are some of the automation-related skills that engineering specialists can look for.

It’s easy to get overwhelmed when considering all of the IT skills needed this year. Making a plan to acquire the technical skills you need would be beneficial. Take a look at your existing skills first. Which of these abilities are you already proficient in? Remove them from the list and create a new one with the skills you lack.

While being proficient in every ability you would gain from obtaining this year might not be feasible, gaining the right IT certifications will help you add some new skills to your resume.

uCertify offers various comprehensive courses based on the technologies mentioned about. Our courses will help you achieve the certifications based on the skills. Have a look at our library and choose the best-suited course for you.

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Compliance Requirements For The LLP

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Compliance-requirements-for-the-LLP

Here are some of the crucial things that you should keep in mind to fulfil the legal compliance applicable on the LLP (limited liability partnership). It can be initiated with the required documents as per the provisions of the LLP Act, 2008.

What are some of the documents needed to be submitted by the LLP yearly?

The LLP is obliged to submit form 8 (statement of account and solvency) and LLP form 11 (annual return). The annual return is needed to be submitted within two months of the financial year’s closure, and the statement of accounts and solvency has to be submitted within one month from the end of 6 months of the financial year to which it relates. Every business having LLP company registration in India will have to maintain a uniform financial year ending on the 31st of March of a year.

Hence, for the financial year ending on 31st of March, the due date of submitting LLP forms would be as given below;

Form 8 – 30th of October, 2018.

Form 11 – 30th of May, 2018.

Define ‘statement of accounts and solvency and whether it has a specific format or not?

Every LLP (limited liability partnership) is obliged to submit ‘statement of accounts and solvency’ in the mentioned LLP form 8 that includes a declaration on the state of solvency of the LLP by the designated associates and also information concerning the statement of assets and liabilities and statement of income and expenditure of the LLP. This form will have to be submitted by the LLP on an annual basis.

What if someone has incorporated an LLP on the 1st of December of the financial year? When does he/she require to submit a statement of accounts and annual returns?

In case LLP (limited liability partnership) has been incorporated on or after the 1st of October of the financial year, then LLP (limited liability partnership) is allowed to close its first financial year either on the coming or next 31st of March such as LLP (limited liability partnership) submits its first financial year details for 18 months.

How can one examine the documents as submitted and registered by the LLP (limited liability partnership)?

The user will have to log in to the LLP (limited liability partnership) portal to avail of the service. The following information or documents of LLP (limited liability partnership) will be available for inspection by any individual;

– Incorporation document.

– Partners’ names and charges, if any, made therein.

– Annual return.

– Statement of account and solvency.

The fees for such inspection of LLP (limited liability partnership) will be around Rs. 50.

Can one apply for certified copies of the documents as submitted and as registered by the LLP (limited liability partnership)?

Yes, users are allowed to take a certified copy or extract of any document from the below-stated list of documents by making payment of a nominal fee of Rs. 5 per page.

– Incorporation document.

– Annual return.

– Statement of account and solvency.

– Partners’ name and charges, if any, made therein.

Maintenance of books of accounts and documents requirements.

All the LLPs (limited liability partnership) must maintain their books of accounts on a cash basis or accrual basis. Other relevant documents such as proof of fee payment and additional proofs as mentioned above will be required to be submitted by the LLP (limited liability partnership) to the registered office. The books of accounts will have to be preserved in the registered office of the LLP (limited liability partnership) for the stipulated period

Submitting the ITR (income tax return). 

Every LLP (limited liability partnership) will have to submit the ITR (income tax return) every year as a part of LLP compliance. Since the LLP (limited liability partnership) is a separate legal entity, so along with the associates’ ITR (income tax return), you will have to submit LLP’s ITR as well within the given time.

LLP (limited liability partnership) audit requirements.

–      Those LLPs whose turnover does not exceed the Rs. Forty lacs in a financial year or whose contribution does not go beyond Rs. Twenty-five lacs are not required to get its accounts audited.

–      Where the LLP’s associates do not determine the audit of accounts of LLP, such LLP (limited liability partnership) should include the statements of accounts and solvency, a statement by the associates to the effect that the partners acknowledge the responsibility for adhering with requirements of the act and the rules concerning the preparation of books of accounts and a certificate in the particular form with form 8.

–      LLP’s audit has to be done by the CA in practice only.

–     An auditor or auditors of LLP have to be appointed for each financial year of the LLP for auditing its accounts.

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